TITLE

Key Drivers of Consumer Happiness and Their Impact on Customer Loyalty

AUTHOR

DebaDeepti Jagaty¹

ABSTRACT

Consumer happiness is a critical area of interest for marketers, as a happy consumer is often satisfied, contributing significantly to a company’s revenue. This study aims to identify the factors contributing to consumer happiness and examine their impact on consumer satisfaction. The research focuses on consumers based in Odisha. Data was gathered using a structured, self-administered questionnaire based on a 5-point Likert scale, with responses collected from 100 consumers across Odisha. Analysis was conducted using SPSS 19, employing descriptive statistics, correlation, and multiple regression techniques to derive insights. The findings reveal that Sensibility, surrounding factors, and Cultural influences are key determinants of consumer happiness, significantly shaping students’ satisfaction with various brands offered by different firms.

Keywords: Sensibility, Situational factors, Emotions, Customer value, Customer relationship, and Customer happiness.

¹ Assistant Professor, Srusti Academy of Management and Technology Autonomous

² Associate Professor, Srusti Academy of Management and Technology Autonomous

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TITLE

From Surviving to Thriving: The Role of PsyCap in Shaping Resilient Organizations

AUTHOR

Dr. Priyanka Arora¹

ABSTRACT

In today’s volatile, uncertain, complex, and ambiguous (VUCA) business environment, organizations are increasingly confronted with rapid technological changes, workforce disruptions, and psychological stressors. While many firms focus on structural and financial resilience, there is a growing recognition that human psychological resilience is equally critical. This paper explores the construct of Psychological Capital (PsyCap)—a higher-order positive psychological resource composed of Hope, Efficacy, Resilience, and Optimism (HERO)—as a foundational element in cultivating resilient organizations.Drawing upon the theoretical underpinnings of Positive Organizational Behavior and the Broaden-and-Build Theory of positive emotions, this study positions PsyCap as a strategic enabler that helps transition employees and organizations from a state of mere survival to one of thriving. Through a synthesis of existing literature and practical organizational insights, we demonstrate how PsyCap enhances employee engagement, adaptability, innovation, and well-being, especially during periods of disruption. The paper also highlights how HR practices—such as recruitment, leadership development, and performance management—can be realigned to build PsyCap at the individual and collective levels.Further, the article addresses key implementation challenges, such as measurement, leadership alignment, and organizational culture, and offers actionable recommendations for HR professionals. By integrating PsyCap into the core HRM strategy, organizations can foster a psychologically robust workforce capable of sustaining performance and innovation under pressure.

Keywords: Psychological Capital, Organizational Resilience, Positive Organizational Behavior, Employee Engagement, Human Resource Development.

¹Assistant Professor, Centre for Management Studies, Asian Business School, Noida, [email protected]

²Assistant Professor, Centre for Management Studies, New Delhi Institute of Management, Affiliated to Guru Gobind Singh Indraprastha University, Delhi, [email protected]

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TITLE

Ecotourism Development in Dhenkanal: Challenges, Opportunities, and Community Perspectives

AUTHOR

Dr. Rajeev Singh¹

ABSTRACT

Companies have shown social responsibility towards their stakeholders through corporate philanthropic efforts, known as Corporate Social Responsibility. These efforts aim to maximize the welfare of the stakeholders and take care of the needs of society. The parent legislation for the Indian companies, that is, the Companies Act, brought a paradigm shift in 2013 when it mandated certain companies to spend mandatorily on CSR activities. Since then, the CSR legislation has been subject to frequent changes through amendments and clarifications. Various changes were brought to CSR policies in the past 2 years during COVID-19, including allocation of CSR funds towards COVID-19 relief funds, carry forward of excessive CSR expenditure and 100% tax deduction on COVID-19-related activities. This has affected how companies allocate their CSR funds.
To study this change, this empirical study analyses the shifts in CSR expenditure of the top 25 companies of the Fortune 500 list in pre- COVID-19 financial year 2017–2018 and COVID-19 hit financial year 2020–2021. The study uses a secondary data collection method, that is, self-reported annual reports, to arrive at ratios given as percentages or fractions, and a comparison is made across the two periods. The authors deliberate upon the limitations of the CSR regime as revealed by the COVID-19 pandemic and address questions relating to the CSR regime’s efficiency in providing societal good. Furthermore, the authors study the modified CSR expenditure pattern adopted by several companies’ consequent of COVID-19. This study concludes by offering recommendations that strive to inspire a more sustainable, efficient and pragmatic CSR regime in India.

Keywords: Corporate social responsibility, empirical study, COVID-19, annual reports, CSR committee

¹ Principal, SSR College of Arts, Commerce and Science, Silvassa, E-mail : [email protected]

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TITLE

A Study on Challenges and Strategic Solutions for Growth of Management Consulting Firms in India

AUTHORS

Ms. Kuppili Lasya¹, Dr. K Murali Krishna²

ABSTRACT

India is one of the fastest growing markets for most global & local consulting firms. But complex economic conditions, challenging customer expectations and strong competition are pushing consulting firms to enhance their efficiencies and subsequently grow the business. The key challenges experienced by Indian consulting firms are the need to increase sales and achieve operational stability. To understand the issues and probable solutions of consulting firm a case study approach is followed to write this paper considering a business advisory firm named KMLG Consultants who provides consulting services to various industry domains in India. In this case study initial few topics are focused on collecting the data and understanding the issues of KMLG Consultants based on financial reports for the year 2020 and later sessions describe the proposed strategic solutions and improvised business results based on financial results from the year 2022. This paper focused on a consulting organization; however, few more firms can be considered in future research to derive more structured strategic solutions to guide consulting industry in India

Keywords: Business, Challenges, Consulting, Financial, Growth, Strategy

¹Ms. Kuppili Lasya, BBA Business Analytics (2nd Year), CHRIST (Deemed to be University), Lavasa, Pune, Email: [email protected]

²Dr. K Murali Krishna, Research Professional, Jawaharlal Nehru Technological University, Hyderabad, Email: [email protected]

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TITLE

Inheritance Tax in India-An Overview

AUTHOR

Dr. GURUMURTHY KH¹

ABSTRACT

Estate and inheritance taxes are the two types of taxes that are imposed when a person passes away. Both are relating to death of person. But They have different target. Firstly, Estate taxes are applied to total value of the deceased person’s property as the date of death. Secondly, inheritance taxes charged on the beneficiaries who inherit the property. The tax amount is generally calculated based on the value of the assets that remain once all the exemption and deduction have been made. The purpose of the inheritance tax is often to generate revenue for the government and redistribute wealth. In India used to have an inheritance tax that was abolished since 1985. The estate duty was imposed at the rate of 85% on the value of property left by the deceased person owned property. At the time estate duty was abolished. The duty was applicable on all the property valued over Rs 1 lakhs. The property valued over Rs 20 lakhs subject to high duty rate of 85%. The value of property includes both movable and immovable of the deceased person.

Keywords: inheritance tax, property, rates, estate duty, person’s assets value

¹ M.com, M. Phil, MBA, PhD, Associate Prof. in Commerce and in-charge Principal, Govt. First Grade College Kudur, Magadi (Tq) Ramanagar (dt), E-mail : [email protected]

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TITLE

Integrating E-Learning to enhance Holistic Education in the 21st Century

AUTHORS

Aysha Shaheeba¹

Gouthami E²

Rai Aisiri Uday³

Dr. Ravindra R Kaikini⁴

ABSTRACT

Modern Education in the 21st century has witnessed a paradigm shift. Covid pandemic has become a blessing in disguise pushing the world into volatility, uncertainty, complexity and ambiguity. This VUCA situation has touched all walks of human life especially education in all respects. Education has also occupied the position of one of the fastest growing services across globe. Internationalization of education has become the everyday trend with the advent and modernization of information technology. Information Technology has become the part and parcel of modern education and hence an endeavour is being made to evaluate the technology integration infacilitating a holistic education system through secondary data. Based on the literature review the present study revealed that adaptive methodologies are redefining the whole system of education and collaborative innovations are enriching the whole spectrum of education making it easily accessible and a global right. The study confirmed that IT Integration has shaped a robust and responsive educational framework for the future.

Keywords: Information Technology, Integration, Holistic education, E-learning.

^1-3Sahyadri College Of Engineering & Management, Adyar Mangalore-575007

⁴Professor, Department of Business Administration, Sahyadri College of Engineering & Management, Adyar Mangalore-575007

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