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Faculty Directory

Dr. Badal Bihari Rath

Dean (R & D)
Associate Professor(Marketing)-Regular
D.O.J.-18th November 2022

Courses Offered
  • Marketing Research
  • Customer Relationship Management
  • Digital and Social Media Marketing
  • Marketing Management
  • Product and Brand Management
  • Services Marketing
  • Strategic Marketing

Education
  • Ph.D (Marketing)
  • MBA (Marketing & Systems)
  • B.Sc (Hons)
  • UGC Net (Management)

Academic and Industry Experience
  • Associate Professor in Marketing, IMIS, Bhubaneswar from 2022 till date
  • Lead (Research and Relationship) at Eli India, Faridabad from 2015 to 2020
  • Lead Business Analyst at United Health Group, Noida from 2014 to 2015
  • Assistant Professor in Marketing at Sri Sri University, Cuttack from 2012 to 2014
  • Assistant Professor in Marketing at ASBM, Bhubaneswar from 2009 to 2012
  • Associate Manager at Mu Sigma, Bangalore from 2007 to 2009
  • Senior Business Analyst at PharmARC (Currently called IQVIA), Bangalore from 2006 to 2007
  • Product Executive at Genx Pharma, Hyderabad from 2004 to 2006
  • Management Trainee at Gland Pharma Ltd, Hyderabad from 2002 to 2004

Research Interest
  • Customer Relationship Management
  • Competitive Intelligence
  • Market Entry Strategies
  • Brand and Product Analytics
  • Social Marketing
  • Digital Marketing
  • E-mail Marketing

Publications
  • Rath, B., 2022. Indian Micro, Small and Medium Enterprises Policy Changes During COVID Crisis: Marketing Implications and Way Forward. RVIM Journal of Management Research, 14(1), pp.13-21.
  • Rath, B. (2021). Customer Retention In Banks Through CRM: A Review Of Service Gap, Customer Retention And Transformation Trends In Indian Banks For A Competitive Edge. International Journal Of Research In Commerce & Management, XII(XI), 1-10.
  • Rath, B. (2018). Customer Retention in Banks through CRM: Latest Trends and Challenges. International Journal of Research in Engineering, IT and Social Sciences,( 2250-0588), 8 (Special Issue), pp.102-112
  • Rath, B. and Kar, S. (2016). Real World Data Analytics in Global Pharmaceutical Marketing. The IUP Journal of Knowledge Management, (ISSN 0972 9216 ), XIV(2), pp.48-59
  • Rath, B, "Apple iPhone 5s and 5c: Series connect or disconnect". (2014). Amity Case Research Journal, (ISSN 23199199), Vol 3, pp.66-70
  • Rath, B. and Kar, S. (2014). Relaunch practices in India with special focus on Relaunch of Vespa brand- An investigation. Srusti Management Review (ISSN 0974-4274), VII (1), pp.28-32.
  • Sahoo, K. and Rath, B. (2013). Creating spiritual domain for enhancing employee engagement. Sri Sri Journal of Management and Innovation (ISSN 2319-7987), 2(1), pp.103-108.
  • Rath, Badal.2013."MarutiErtiga launch in India by new Category creation.” Emerald Emerging Markets Case Studies, [EEMCS] collection, Emerald Insights, UK (Published online at: http://www.emeraldinsight.com/case_studies.htm?articleid=17100856&show=abstract.),[ISSN 2045-0621]., VOL. 3 NO. 6, pp. 1-8 (Scopus Indexed)
  • Rath, B., Sahoo, K. and Mohanty, V. 2013. The Role of Higher Educational Institutes in Fostering Educational Social Responsibility. International Journal of Research in Commerce, Economics & Management (ISSN 2231-4245), 033 (09), pp. 53-55.
  • Rath, B. 2013. Role of Accreditation in improving quality in Higher Professional Management Education in India. Srusti Management Review (ISSN 0974-4274), VI (1), pp. 157-162.

Book Publication
  • Rath, B., 2021. Contemporary Issues and Challenges in Business Management Post - Covid 19. 1st ed. New York: Routledge (Taylor & Francis Group), ISBN No: 9781032214443, pp.2-13
  • Rath, B. and Kar, S. 2014. Dynamics of Rural Transformation in Emerging Economies. New Delhi: Excel India Publisher, New Delhi, ISBN No: 9789383842346, pp.144-148
  • Sahoo, K. and Rath, B. 2013. Proceeding of National Conference - 2013 on Art & Science of Leadership in Business Enterprises. New Delhi: UDH Publishers & Distributors (ISBN No: 9789382122142), pp. 276-281.
  • Panigrahy, D. and Rath, B. 2009. Customer Relationship Management. New Delhi: Vrinda Publications (ISBN No: 9788182811362)
  • Rath, B. 2007. Knowledge Management in Marketing. In: Reddy, B. eds. 2007. Knowledge Management Tool for [Business Development]. Mumbai: Himalaya Publishing House (ISBN No: 8183186181), pp. 6.11-6.23.

Conferences Attended & Presented
  • Rath, B. (2021). Reimagining the New Norms: Customer Shopping Behaviours in India during COVID 19 Times, paper presented at International Conference on Changing Business Paradigm, (ICCBP), MDI, Murshidabad
  • Rath, B., 2021. Customer Retention in Banks Through CRM: A Review of Service Gap, Customer Retention and Transformation Trends in Indian Banks for A Competitive Edge, paper presented at Institute of Technology & Science, Ghaziabad
  • Rath, B. (2021). Indian Micro, Small and Medium Enterprises (MSME) Policy Changes during COVID Crisis: Marketing Implications and Way Forward, paper presented at 6th Online International Conference on Advancing Management: Innovation, Engagement & impact in the post Covid Era, KIET, Ghaziabad
  • Rath, B. (2018). Customer Retention in Banks through CRM: Latest Trends and Challenges, paper presented at 2nd INTERNATIONAL CONFERENCE on Recent Trends in Science Technology and Management. KIET, Ghaziabad
  • Rath, B. and Kar, S. (2015). Role of Real world Data Analytics in Global Pharmaceutical Marketing. In: 6th IBS Conference on Marketing & Business Strategy (ICOMBS)- 2015. Hyderabad: IBS, Hyderabad
  • Rath, B. and Kar, S. 2014. “Social rural empowerment and transformation in India through Information Technology", paper presented at International conference on Dynamics of Rural Transformation in Emerging Economies, Sambhram School of Management, Bangalore, 27-28 March. Bangalore: Excel Publisher, pp. 144-148.
  • Rath, B. 2014. "Apple iPhone 5s and 5c: Series connect or disconnect", paper presented at International Business School Conference, Noida, 6-7th March 2014. Noida: Amity University, p. NA.
  • Sahoo, Kalpana, and Badal Rath. Creating Spiritual Domain for Enhancing Employee Engagement. Proc. of 15th National Seminar on Employee Engagement, Srusti Academy of Management, Bhubaneswar. Bhubaneswar: Srusti Academy of Management, 2014. 59-62. Print.
  • Rath, B. and Kar, S. 2013. "An investigative study of re launch practices in India with special focus on relaunch of Vespa brand", paper presented at International Conference on Marketing & Business Strategy – 2013 “Global Economic Crisis– Implications for Marketing and Strategy”, IBS, Hyderabad, 8.8.2013. Hyderabad: IBS, Hyderabad, p. 18.
  • Sahoo, K. and Rath, B. 2013. "Social Marketing: A tool for improving health and Wellbeing in New Millennium", paper presented at National Conference - 2013 on Art & Science of Leadership in Business Enterprises, Rukmini Devi Institute of Advance Studies, 20 April. New Delhi, p.276-281
  • Rath, B. 2013. "Role of Accreditations in improving the Quality of higher professional management education in India", paper presented at 13th National Seminar on Quality Enhancement in Professional Education, Srusti Academy of Management, 15-16 March. Bhubaneswar.
  • Rath, B., Sahoo, K. and Mohanty, V. 2013. "The Role of Higher Educational Institutes in Fostering Educational Social Responsibility in India", paper presented at 6th National Management Convention-Corporate Social Responsibility in India: Taking the next leap forward, KIIT University, 22-23 February. Bhubaneswar: KIIT University, p. 19.
  • Rath, B. 2012. "Maruti Ertiga Launch in India through New category creation", paper presented at International Case Study Conference-2012, IBS, 14-15 Dec. Hyderabad: IBS, p. 6.

FDP Attended
  • Faculty Development Programme on “Artificial Intelligence in Academic Research: Tools and Techniques”, MTC Global Leadership Institute, Bangalore
  • Faculty Development Programme on “Quality Assurance through Outcome Based Education (OBE)” at Institute of Management and Information Science (IMIS), Bhubaneswar, 2023
  • Faculty Development Programme on Empirical Research Methods & SPSS at Siksha O Anusandhan University, Bhubaneswar, 2013
  • Faculty Development Programme at Asian School of Business Management, 2009

Workshops
  • Workshop on “Data Analysis through SPSS” at Bharati Vidyapeeth, 2023
  • Content Analysis Workshop at BIMTECH, Noida, 2017
  • Workshop on Cyber Security and Governance at Sri Sri University, 2014
  • Ethical Hacking and Security workshop at Sri Sri University, 2013
  • Case Methodology Workshop at IBS, Hyderabad, 2012
  • Workshop on Data Mining using PASW Modeler at XIMB, Bhubaneswar, 2009
  • The International Quality Benchmark Workshop conducted by Standards for Educational Advancement & Accreditation Trust, 2009.