Admission for the Batch 2024-26 Started.
Impact of COVID-19 on Mental Health, Emotions, and Consumer Buying Patterns
Dr. Vishwas Gupta1
Developing an entrepreneurial mindset among graduates is an essential tool for fighting against poverty and reducing unemployment in any developing country. To overcome such problems, the government of Ethiopia established Technical and Vocational Education Training (TVET) Colleges to provide formal education to acquire a range of vocational and life skills to actively participate in all spheres. However, majority of the young TVET graduates in the study area are looking for jobs in government or non-government sectors rather than self-employed. Hence the aim of this research is to assess the entrepreneurial competencies and influencing factors among TVET College graduates to forward suitable policy implications. To address the objectives, a cross-sectional survey design was followed with a sample size of 97 respondents identified by stratified random sampling. Primary data was collected through structured questionnaires and secondary data was used for supplementary arguments. Collected data were analyzed using Statistical Package for Social Sciences and statistics such as mean, frequencies and percentages. In addition, to identify the factors influencing entrepreneurship, binary logistic regression analysis was carried out. The findings reveal that 67.4% of TVET graduates are entrepreneurially competent to establish their own ventures. Binary regression results indicate that out of 15 independent variables, 3 variables such as cost of fixed assets during start up time, imitative driven to work hard and cultural influence were found to be significant. Though the graduates have enhanced their entrepreneurial capability due to the TVET college, few factors hinder them from starting their own ventures. Hence, it is recommended that the government and other stakeholders need to work and support on the influencing factors to encourage entrepreneurship.
Keywords: COVID-19, Mental Health, Emotional Well-being, Consumer Buying Pattern, Social impact, Psychological Impact
1 (Ph.D., MBA) Assistant Professor, SCMS, Noida
Unveiling the Economic Threads in Advertising: A Comprehensive Exploration of Concepts and Realities
Mohit Jain1
Delving into the intricate relationship between Economics and advertising, this exploration uncovers how economic principles shape strategies and consumer behavior in the advertising landscape. It navigates through fundamental economic concepts like production theory, the Law of Variable Proportions, and production possibility, showcasing how advertisers optimize resources to enhance campaign effectiveness. The interplay of the Law of Demand and Diminishing Marginal Utility is elucidated within advertising contexts, demonstrating their influence on consumer response and campaign success. By unraveling these economic threads, the study aims to deepen the comprehension of marketers, advertisers, and consumers on the economic forces underpinning persuasive communication in advertising. Through this analysis, a pathway is paved towards more informed and impactful advertising practices that are strategically grounded in economic principles.
Keywords: economics, advertising, production theory, law of demand, diminishing marginal utility.
1Research Scholar, Adamas University, Kolkata, Email: [email protected]
Examining Corporate Social Responsibility Governance in India: An Experimental Approach: Pre-Mid and Post COVID Time
Dr. Rajeev Singh1
Companies have shown social responsibility towards their stakeholders through corporate philanthropic efforts, known as Corporate Social Responsibility. These efforts aim to maximize the welfare of the stakeholders and take care of the needs of society. The parent legislation for the Indian companies, that is, the Companies Act, brought a paradigm shift in 2013 when it mandated certain companies to spend mandatorily on CSR activities. Since then, the CSR legislation has been subject to frequent changes through amendments and clarifications. Various changes were brought to CSR policies in the past 2 years during COVID-19, including allocation of CSR funds towards COVID-19 relief funds, carry forward of excessive CSR expenditure and 100% tax deduction on COVID-19-related activities. This has affected how companies allocate their CSR funds. To study this change, this empirical study analyses the shifts in CSR expenditure of the top 25 companies of the Fortune 500 list in pre- COVID-19 financial year 2017–2018 and COVID-19 hit financial year 2020–2021. The study uses a secondary data collection method, that is, self-reported annual reports, to arrive at ratios given as percentages or fractions, and a comparison is made across the two periods. The authors deliberate upon the limitations of the CSR regime as revealed by the COVID-19 pandemic and address questions relating to the CSR regime’s efficiency in providing societal good. Furthermore, the authors study the modified CSR expenditure pattern adopted by several companies’ consequent of COVID-19. This study concludes by offering recommendations that strive to inspire a more sustainable, efficient and pragmatic CSR regime in India.
Keywords: Corporate social responsibility, empirical study, COVID-19, annual reports, CSR committee
1 Principal, SSR College of Arts, Commerce and Science, Silvassa, E-mail : [email protected]
A Study on Challenges and Strategic Solutions for Growth of Management Consulting Firms in India
Ms. Kuppili Lasya1, Dr. K Murali Krishna2
India is one of the fastest growing markets for most global & local consulting firms. But complex economic conditions, challenging customer expectations and strong competition are pushing consulting firms to enhance their efficiencies and subsequently grow the business. The key challenges experienced by Indian consulting firms are the need to increase sales and achieve operational stability. To understand the issues and probable solutions of consulting firm a case study approach is followed to write this paper considering a business advisory firm named KMLG Consultants who provides consulting services to various industry domains in India. In this case study initial few topics are focused on collecting the data and understanding the issues of KMLG Consultants based on financial reports for the year 2020 and later sessions describe the proposed strategic solutions and improvised business results based on financial results from the year 2022. This paper focused on a consulting organization; however, few more firms can be considered in future research to derive more structured strategic solutions to guide consulting industry in India
Keywords: Business, Challenges, Consulting, Financial, Growth, Strategy
1Ms. Kuppili Lasya, BBA Business Analytics (2nd Year), CHRIST (Deemed to be University), Lavasa, Pune, Email: [email protected]
2Dr. K Murali Krishna, Research Professional, Jawaharlal Nehru Technological University, Hyderabad, Email: [email protected]
Inheritance Tax in India-An Overview
Dr. GURUMURTHY KH1
Estate and inheritance taxes are the two types of taxes that are imposed when a person passes away. Both are relating to death of person. But They have different target. Firstly, Estate taxes are applied to total value of the deceased person’s property as the date of death. Secondly, inheritance taxes charged on the beneficiaries who inherit the property. The tax amount is generally calculated based on the value of the assets that remain once all the exemption and deduction have been made. The purpose of the inheritance tax is often to generate revenue for the government and redistribute wealth. In India used to have an inheritance tax that was abolished since 1985. The estate duty was imposed at the rate of 85% on the value of property left by the deceased person owned property. At the time estate duty was abolished. The duty was applicable on all the property valued over Rs 1 lakhs. The property valued over Rs 20 lakhs subject to high duty rate of 85%. The value of property includes both movable and immovable of the deceased person.
Keywords: inheritance tax, property, rates, estate duty, person’s assets value
1 M.com, M. Phil, MBA, PhD, Associate Prof. in Commerce and in-charge Principal, Govt. First Grade College Kudur, Magadi (Tq) Ramanagar (dt), E-mail : [email protected]
Integrating E-Learning to enhance Holistic Education in the 21st Century
Aysha Shaheeba1
Gouthami E2
Rai Aisiri Uday3
Dr. Ravindra R Kaikini4
Modern Education in the 21st century has witnessed a paradigm shift. Covid pandemic has become a blessing in disguise pushing the world into volatility, uncertainty, complexity and ambiguity. This VUCA situation has touched all walks of human life especially education in all respects. Education has also occupied the position of one of the fastest growing services across globe. Internationalization of education has become the everyday trend with the advent and modernization of information technology. Information Technology has become the part and parcel of modern education and hence an endeavour is being made to evaluate the technology integration infacilitating a holistic education system through secondary data. Based on the literature review the present study revealed that adaptive methodologies are redefining the whole system of education and collaborative innovations are enriching the whole spectrum of education making it easily accessible and a global right. The study confirmed that IT Integration has shaped a robust and responsive educational framework for the future.
Keywords: Information Technology, Integration, Holistic education, E-learning.
1-3Sahyadri College Of Engineering & Management, Adyar Mangalore-575007
4Professor, Department of Business Administration, Sahyadri College of Engineering & Management, Adyar Mangalore-575007