TITLE

Factors Influencing for a Career in Engineering: An Empirical Approach

AUTHOR

Amal Krishna Saha ¹

ABSTRACT

Career choice is a complex decision for students since it determines the kind of profession that they intend to pursue in life. As students try to make career choice while in secondary school, they face problems of matching their career choice with their abilities and joint examination performance. This study examines the factors that influence them to follow a career in engineering. It also examines the relationship between career choosing factors and socio- biographical variables of the respondents and parent’s income, education and occupation.

Keywords: Career, Out-sourcing, Parental Influence, Socio-economic status.

¹ Asst. Professor, Pailan College of Management and Technology, Kolkata, E-mail: [email protected]

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TITLE

Do Academics Lag Behind Retail Writing on Cross-Channel Retailing?

AUTHOR

K. H. Padmanabhan ¹

ABSTRACT

A survey of business and academic writings on cross-channel or multi-channel retailing would suggest that the retailing world is thinking ahead but not the academics. This paper expounds the view that multi-channel retailing is not the same as cross-channel retailing. Academics must come out of their mired past.

Keywords: Cross Retailing, Multi-channel, Shopper, Customer Centricity

¹ Associate Professor in Marketing at University of Michigan-Dearborn College of Business, Dearborn, MI, E-mail: [email protected]

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TITLE

The New Leadership: Managing Participation in Organizations

AUTHORS

Dr. Joshua O. Miluwi ¹ & Hina Rashid ²

ABSTRACT

There has been a growth in emphasis on culture as a factor impacting on the performance of managers within multinational corporations. Models of cross cultural and intercultural effectiveness have been suggested that moderate the traditional models of performance management. However, in the area of leadership there has been a continued focus applying a two-factor model to leader behaviour ignoring, for the most part, cultural issues. In this paper we initially review the development of this western model of leader behaviour. Subsequently we discuss its limitations in western and Asian contexts. Finally, through consideration of a ‘representation/participation’ dimension that is evident in empirical studies in both western and Asian literature, but which has been largely ignored when the construct of leader behaviour is operationalised, we derive a new, three-dimensional model of leadership and discuss its applicability to the study of cross-cultural leader behaviour.

Keywords: leadership; consideration; initiating structure; participation; cross-cultural.

¹ Asso. Professor in Commerce & Mgmt. at Career College, Bhopal, Email: [email protected]

² Asst. Professor in Department of Arts and Social Sciences at Saifia College, Barkatullah University Bhopal

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TITLE

Technical Efficiency of Indian Banks and its Relation to Stock Performance

AUTHORS

Ashok Kumar Mishra ¹, Dr. Abhaya Kumar Panda ² & Dr. B. B. Mohapatra ³

ABSTRACT

This paper empirically estimates and analyzes, for the first time in India, the technical efficiency scores of banks listed on National Stock Exchange-NSE during 2004 – 2012 using non parametric data envelopment analysis (DEA). Subsequently efficiency scores were regressed upon the stock prices to determine the explanatory power of efficiency scores on stock price returns. This exercise clear indication towards the shareholders’ concern towards the efficient units in the capital market. It becomes pertinent in an era, when banks also visit the capital market space for raising capital from shareholders, for the shareholders’ to evaluate the effciency to anticipate an appreciation in the return. The average technical efficiency scores increased from 0.938 to 0.960 indicating improved technical efficiency in these banks under study. The regression results indicate a positive and ststistically significant relationship between technical efficiency of the banks and stock returns.

Keywords: Indian Banks, DEA Model, Technical Efficiency, Stock Price

¹ Asst. Professor in Finance at IMIS, Bhubaneswar, Email: [email protected]

² Director in BCET at Balasore, Email: [email protected]

³ Reader in Department of Business Administration at FM University, Balasore, Email: [email protected]

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TITLE

Women Entrepreneurs – SWOT Analysis

AUTHORS

Dr. S. Sudha ¹ & Dr. R. Kasilingam ²

ABSTRACT

The development of nation depends on the entrepreneurship in the country. The success of enterprise depends on environmental factors and strengths and weakness of entrepreneurs. This study has attempted to find out strength and weakness of women entrepreneurs. Ten common strength and weakness were identified and entrepreneurs were asked to give their opinion about their strength and weakness. The entrepreneurs ware classified into good and poor performers based on ROI they have produced for the capital invested. The analysis is also done to find out the difference between good and poor performers with respect to their strength and weakness. The major strength of our women entrepreneurs is their commitment and dedication and they also feel that they are good planners. Their weakness is giving importance to family matters than business.

Keywords: SWOT analysis, Women entrepreneurs, Good and poor performers

¹ Asst. Professor in Dept. of Management Studies at St.Joseph’s College of Engineering, Chennai-600 119, Email: [email protected]

² Reader in Department of Management Studies at Pondicherry University, Puducherry-605014, Email: [email protected]

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TITLE

Influence of TV Ads on Children’s Purchase Request and their response to Parents’ Refusal

AUTHOR

Dr. Vikas Saraf ¹

ABSTRACT

Television advertising encourages children to ask their parents to purchase things for them, and that such requests may be dysfunctional for parent-child relations. The basic issue seems to be that, since children have relatively little disposable income, they usually ask parents to buy things. Television advertising may stimulate children to make more requests than they would absent television advertising, and advertising-engendered requests may be more “intense” than requests which do not result from a child’s exposure to advertised products. The frequency and intensity of such requests is thought to lead to a corresponding increase in family tensions when parents--especially those in lower socio-economic brackets--deny the requests. In addition the patterns of children’s purchase requests and parental responses would seem to be an important part of children’s consumer socialization processes. These processes generally refer to the development of consumption-related knowledge, attitudes and skills, and they are influenced by many factors, including advertising, children’s experiences, the age and sex of the child, family income, and parent’s educational level and behavior. An attempt will be made to study the relationship of all these variables.

This study is done by researcher to examine the influence of TV Ads on purchase request made by children belonging to different segments of the society including the Urban and Rural of Madhya Pradesh, purchase consideration, parents’ yielding to children’s purchase request and children’s reaction to parents refusal.

Keywords: T.V Advertisements, Purchase Considerations, Parents, Yielding, Refusal, Child Reaction, Urban, Rural

¹ Professor & Additional Director in Vidyasagar Institute of Management (VIM) at Bhopal, Email: [email protected]

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TITLE

Reva, the Future of Mobility: A Case Study on the Evolution of a Sustainable Green Car

AUTHOR

Rakhi Dutta ¹

ABSTRACT

Global concerns about green house gas (GHG) emissions have led to automobile companies and governments think of ways to increase vehicular efficiency, reduce emissions of internal combustion engines (ICE) and switch to cleaner fuels. But it is Electric Vehicles (EVs) that offer almost pollution-free transportation that are garnering most attention. Not surprisingly, governments across the world have initiated dedicated programmes for EVs. Every major global and Indian car manufacturer is releasing or planning an EV. The case study is an attempt to portray the evolution of Reva, India’s very own electric car, which has been creating waves with the launch of its modern avatar, e2o. The case highlights the evolution of Reva, how it is the answer to the need for clean personal transport, the bottlenecks it has witnessed and challenges ahead for this contemporary green car, in the backdrop of the infrastructure for EVs in India.

Keywords: Electric vehicle, Green car, Connected, LAB, Renewable energy

¹ Associate Professor, Shri Vaishnav Institute of Management, Indore (MP), E-mail: [email protected]

² Assistant Professor in Marketing at Institute of Management & Information Science, Bhubaneswar, Email: [email protected]

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