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Faculty Directory

Dr. Prakash Chandra Dash

Associate Professor (Marketing)

  • Retail Management
  • International Marketing
  • Strategic Marketing
  • Marketing Management
  • Digital Marketing
  • Sales and Distribution Management
  • Business Analytics
  • Ph.D
  • MBA (Marketing)
  • B.Sc(Hons)
  • Associate Professor-Marketing Area, Mahendra Institute of Management and Technical Studies, Bhubaneswar, Odisha (July 2019- February 2022)
  • AssistantProfessor-MarketingArea,AsianSchoolofBusinessManagement(ASBM), Bhubaneswar, Odisha (Aug, 2013-June2019)
  • Sr.Lecturer-Marketing Area, Temple City Institute of Technology and Engineering (TITE), Bhubaneswar, Odisha (July2010-July2013)
  • Lecturer-Marketing Area, Bhubaneswar Institute of Management and IT (BIMIT), Bhubaneswar, Odisha (Aug 2007-Aug2010)
  • Lecturer-Marketing Area, Institute of Professional Studies and Research (IPSAR), Cuttack, Odisha (Mar 2006-July2007)
  • Retailing
  • Tourism
  • Online Healthcare
  • Panda, A ,Mohapatra, S, Dash, P.C., (2022), “Reinventing Healthcare Services through Online Communities- Exploring the Key Determinants”, International Journal of Enterprise Network Management,Vol.13, No.4 .( ScopusIndex, ‘B’ Rating in Australian Business Deans Council (ABDC) Quality Journal Listed).
  • Dash, P.C. and Samantaray, M.N., (2017), “Determinants of Tourism Expression- The Nabakalebara Event”, International Journal of Event and Festival Management, Emerald, 9(1), 104-119. (Scopus Index and ‘B’ Rating in Australian Business Deans Council (ABDC) Quality JournalListed).
  • Sahu, D. and Dash, P.C. (2018), “India as a Tourism Hub- a Study of Promotional Strategies and Implications”, The Marketing Review, accepted for publication. (‘C’ Rating in Australian Business Deans Council (ABDC) Quality JournalListed).
  • Ahmed, S, Dash, P.C, Mahmud, I and Sahel, S. (2018), “An empirical study on the antecedents of shopping experience in Bangladeshi malls: A Structural Equation Modeling Approach”, Journal of Business and RetailManagement, 13(4), 30-42. (Scopus Index Journal)
  • Dash, P.C. et.al (2017), “Influence of shopping experience on Mall Patronage in India Context”, AIMS Journal of Management, 3(2), pp.133-152. (UGC-CARE list of Journals under Group-I)
  • Singh, H. &Dash, P.C. (2016). “Perceptual Differences for Determinants of Mall Management across Genders in India”. Journal of Indian Retailing- IIR Journal Publication, 1(1),36-42.
  • Dash, P.C. &Samantaray, M.N. (2016), “Bata India-Repositioning to stayattuned”IMT, Nagpur-Case Journal,
  • Singh, H. & Dash, P.C. (2014). “Exploring Determinants of Mall Management from customer’sperspective in India”. Business Perspective(BIMTECH Journal),13(1),44- 58.
  • Sahu, D & Dash, P.C. (2014). “Shopping Mall Attributes as Determinants of Shopping Preference of Eastern Region Shoppers in India”. Great Lakes Heralds, 3(1),46-58.
  • Singh, H, and Dash, P.C. (2013), “Determinants of Mall Image in the IndianContext”,Asia Pacific Journal of Management Research and Innovation, SAGE, 8(4), 407-415.
  • Dash, P.C.,(2013),“Understanding the attractiveness dimensions of shopping malls in Bhubaneswar” International Journal of Management and Marketing Research.4(2),1- 13.
  • Sahoo, S.C and Dash. P.C (2010), “Consumer Decision Making Style in Shopping Mall-AnEmpiricalStudyinIndianContext”,IndianJournalofMarketing,8(3),52-68. (Scopus Index)
  • Nayak, J.K. & Dash, P.C. (2016), “Retail Management” Cengage Publication, India
  • Paper titled “Implication of Demographic Differences on Volunteer Motivation in Asian Athletics Championship” at XLRI, Jamshedpur,2018.
  • Paper titled “Perceptual Difference for Determinants of Mall Management across Gender in India” at Birla GlobalUniversity-2017.
  • Paper titled “Understanding Shopping Mall Preferences for gaining Competitive Advantage: A Study in Eastern Region India” at S ‘O’A University-2015.
  • Paper titled “Mall Management in India- Creating an enjoyable experience” at IIMC for the MARCON-2012.
  • Papertitled“DeterminantsofMall ImageintheIndianContext”hasbeenpresentedby the first author Dr. H.Singh at fourth Annual American Business Research, Adelphi University, USA,2012.
  • Paper titled “Mall Management in India- A Study on large Retail Malls” at IIMA Doctoral Colloquium2012.
  • Paper titled “Determinants of Mall Management in India-A Conceptual Framework”, at IIMA Doctoral Colloquium2011.
  • Paper titled “Retailing in India- opportunities, Challenges and Strategies” Two days national seminar at IBS, Hyderabad2008.
  • Participated Seven days DSS Program (Doctoral Summer School) at XIMBCampus
  • Attended a workshop on “Case Writing” at IIMAhmadabad.