Institute of Management & Information Science, Bhubaneswar

Pratibimba: January-June 2018

TITLE

Carbon Credit Trading in India: Problems and Prospects

AUTHORS

SHRADHANJALI PANDA 1 MUNMUN MOHANTY2 SANJIB PATTNAIK3

ABSTRACT

The primary objective of the present paper is to study the trading mechanism of Carbon derivatives and its role in minimizing carbon emission to achieve the targeted goal of sustainability. It also analyses different prospects and challenges associated with current Carbon market standards (post Paris Summit-2016) in India. Basically this conceptualized paper focus on different data and literature in order to establish a link between industrialization, sustainability and the concept of Carbon trading as a tool for sustainability. Data from various sources are considered for the study to analyze the problems and prospects of Carbon derivatives as well as Carbon trading in the country and all over the world. The CDM and other market mechanisms have supported development and implementation of about 3,000 projects from India till December 2012, out of which about 40% have been registered with UNFCCC. These registered projects represent an investment of over INR 1.6 trillion and have generated over 170 million Certified Emission Reductions (CERs) that can be used by developed countries to meet their compliance requirements under the Kyoto Protocol. Though the concept of Carbon Derivative was designed to reduce Carbon Emission caused by rapidly growing industrialization yet the primary focus of environment protection seems to be lost somewhere in the financial gain associated with this financial instrument.

Keywords: Sustainability, Carbon Trading, Carbon Emission


1 Dr Shradhanjali Panda is lecturer in Finance in School of Management Studies, Ravenshaw University. Email: shradha313@yahoo.co.in

2 Dr Munmun Mohanty is Associate Professor in Finance in School of Management Studies, Ravenshaw University. Email: munmun@ravenshawbschool.ac.in

3 Dr Sanjib Pattnaik is Faculty in Finance in School of Management Studies, Ravenshaw University. Email: sanjib@ravenshawbschool.ac.in

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TITLE

Leave Bullying to Bulls: Become Human

AUTHORS

ANANYA MITRA 1 SWATI MISHRA 2

ABSTRACT

The current paper tries to focus on the degree of bullying faced by the female faculty members. The objective of the paper is to study: (a) the amount of women faculty members being exposed to bullying in workplace, (b) to determine the direction of bully that is vertical or horizontal integration, (c) the sexual orientation in bully and (d) the impact of bully within and beyond workplace. The paper is based on primary sample size of (1/4) of the total number of management colleges under BPUT in Bhubaneswar and Cuttack, twin city of Odisha. The time period of the study is their service tenure. The paper initially uses interview method to detect the probable cause, effect and consequences of bullying, followed by unstructured questionnaire method based on information received by interview method. Simple statistical tools are used to derive conclusions. The bullying is mostly implicit and sugar coated. Faculty members converged on a similar view that bullying reduced their class performance, their professional growth and research activity. Bullying specially by superiors were harsh and unavoidable leading to stress and occasionally job turnover. Many young faculty members agreed that bullying in workplace created a spiral effect causing disturbances in personal life. Bullying is non punishable by law thus making it more unbearable on the part of the victim, who is left with no chance of getting justice. By detecting the origin of the bully, it can be tamed to some extent in the short run, and talking about it in open forum may eventually dissolve it. The paper is unique in the sense that it focuses on bullying of women in workplace (which too is a sensitive issue) instead of focusing on sexual harassment, about which a lot is being said. Bullying needs public attention.

Keywords: victim, work place, bully, teaching staff, horizontal integration


1 Research Scholar, Utkal University, Email: ya.lubalu.dibya@gmail.com

2 Research Scholar, KIIT University, Email: swatimishra0674@gmail.com

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TITLE

Human Resource Management’s Role in Corporate Social Responsibility: A Roadway to Sustain

AUTHORS

SOUMENDRA BHATTACHARJEE 1, SUBHADEEP MUKHERJEE 2 & URVASHI BANERJEE 3

ABSTRACT

As human Resource influences many key systems and business processes under pinning effective delivery, it is very important to foster a CSR ethic and achieve a high performance CSR culture. Human Resource Management can play a pivotal role so that CSR can become “the way we do things around here”. It cannot be denied that human resource can be a key organizational partner to ensure that what the organization says publicly aligns with how people are treated within the organization. Today, Human Resource is in an enviable position to provide the tools and framework for the team of executives and CEO to embed CSR ethic and culture into the brand and strategic framework of the organization. This paper will focus to understand the elements which need to be in place to foster a high performance CSR organization and device a roadmap for firms willing to become a high performing CSR organization. It is based on secondary data obtained from sources like Journals, Articles, and Websites etc. The present paper would enable us to know the role played by the human resource management towards corporate social responsibility which is regarded as a roadway to sustain.

Keywords: Corporate Social Responsibility, Human Resource Management, CEO, Ethic, Culture.


1 Assistant Professor, Department of Management, B.I.T, Mesra, Ranchi, Kolkata Campus, Email: sbhattacharjee@bitmesra.ac.in

2 PhD Scholar, Centre for Management Studies, Dibrugarh University, Dibrugarh, Assam – 786004, Email: subhadeepm21@gmail.com

3 IMBA- Final Year, B.I.T, Mesra, Ranchi, Kolkata Campus, 1582, Rajdanga Main Road, Kolkata, Email: urvashibanerjee3@gmail.com

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TITLE

Green Investment A Green Marketing Tool: Be Carbon Neutral

AUTHOR

PURABEE PURNASHA MISHRA 1

ABSTRACT

In the year 2006 Carbon neutrality was the New Oxford dictionary’s word of the year. Green investment constitutions vary from person to person, the discussion is what qualifies as green investment is a bit gray area. But the cream is to invest on companies who are environmentally conscious and use sustainable business practices. The carbon neutral market has gained from vast positive media attention during the last several years. Millennium development Goals for environment sustainability was to harmonize sustainable development into the country’s policies and reverse the loss of environment resources. The implementation of forest conservation and afforestation policies could lead to total forest cover in the country at 21% of its total geographical area. A key indicator of environmental sustainability is the amount of carbon dioxide emitted and CO2 emissions have only grown over years. So to mitigate this huge Greenhouse gas emission we need to be vigilant with products we use and companies we prefer as a small step can add to our responsibility towards environment. It’s essential to mention a long list of companies taking active role in environment sustainability with carbon management consultants and basic energy conservation and fuel switching methods. This paper will be eye opener for corporate who are investing on green projects as green investments to attract green investor from the market thus using carbon neutrality as green marketing tool to attract the customer who has guilt of polluting environment. Academicians can aware the students about this idea and prominent environment management tool with marketing benefit. This paper will contribute to academician, corporate, students and interested consumers who believe in using green products and even wish to pay a little extra for it.

Keywords: Carbon neutrality, GHG emission, green investment, carbon offsets, RECs


1 Assistant professor, IMS Unison University, Email: purabeemishra@gmail.com

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TITLE

Effect of Celebrity Endorsements on Instant Noodle Brands: A Field Study in Kolkata

AUTHOR

Kisholoy Roy 1

ABSTRACT

The purpose of this study lies in studying the consumption behaviour of instant noodles among teenagers and youths. It also makes analysis of various reported effects of endorsing instant noodle brands by celebrities. Further the attempt has been made to estimate the relative significance of celebrity credibility vis-a-vis brand reputation in the context of advertisements as purchase influencers is concerned as well as estimating the relative importance of celebrity endorsement plot versus the celebrity in the context of advertisements as purchase influencers is concerned. The study was conducted in Kolkata among 100 respondents (among teenagers and youths only) since they have been found to be the largest consuming segment in the country. Convenient sampling technique was used to seek the informants for the study having age profiles viz. 15-19, 20-24, 25-29 and 30-34 years. The communication content for instant noodle brands was considered as the independent variable while the effect of endorsements and consumption behaviour were considered as the dependent variable for the study. Independent samples t test, One sample t test and 1-way ANOVA are the statistical tools used.

Keywords: product category, brand reputation, celebrity credentials, value, endorsement.


1 Ph.D. from IIT (ISM), Dhanbad, Visiting faculty to various institutes, Email: krish301@gmail.com

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TITLE

Leveraging the Human Capital for Organization Sustainability in SMEs:A Knowledge Based Perspective

AUTHORS

Umakanta Nayak1Subhendu Mishra2

ABSTRACT

The purpose of this paper is to contribute towards understanding of how small and medium enterprises (SMEs) can leverage their human capital to attain organization sustainability. The paper will focus on three dimensions, first is the role of human capital in attaining organization sustainability, second is to have a comprehensive understanding of sustainable organizations and its dimensions and third is to synthesize them by applying a knowledge based perspective. The paper draws from the literature review and logical analysis of the dimensions of human capital and sustainable organizations. The paper discusses the role of human capital in achieving organization sustainability in the light of a knowledge perspective by proposing a simple framework in the context of SMEs. The Study attempts to theoretically discuss the role of human capital in organization sustainability inside SMEs. As the study limits itself to SMEs its generalization demands empirical verification. The intentions are to offer insights for extending the theoretical framework in order to understand the phenomenon. Past studies have attempted to discuss on the sustainability construct for organizations as financial viability and by linking it to human capitalwhich emphasizes on innovations and firm financial performance. However, there is a scope for linking the human capital and knowledge dimension to attain organization sustainability inclusive of social and environmental dimensions and not limited within financial alone. The paper attempts to extend the scope of discussion relating human capital for sustainability from a knowledge bases perspective where knowledge can act as a catalyst for sustainability.

Keywords: Human Capital, SMEs, Sustainability and Knowledge based view.


1 Asst. Professor, Centurion University of Technology and Management (CUTM), Bhubaneswar

2 Doctoral Scholar, Entrepreneurship Development Institute of India (EDII). Ahmedaba

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TITLE

Total Factor Productivity with Cobb-Douglas Production Function in Agriculture: A Study in Cuttack District, Odisha

AUTHORS

Anil Kumar Mishra1, Lipishree Das 2

ABSTRACT

Measurement of productivity and the optimal of conditions in the process of measurement are quite essential in productivity analysis. The purpose of this study is to determine the total factor productivity (TFP) of crop producing farms in the Cuttack District of Odisha comparatively, in terms of land size using Cobb-Douglas production function. In addition, the input efficiencies and return to scales were computed. The results show that as farm size increases the TFP increases in the same direction. Also, the farm income increases by the increase in labor and land size in all the farms sizes which is highly significant whereas working capital is significant in small and medium farm size but insignificant in large farms.

Keywords: Conventional Cobb-Douglas production function,TFP.


1Associate Professor, Institute of Management and Information Science, Bhubaneswar, Email: anilmishra5555@gmail.com

2Assistant Professor, Dept. of Economics, Ravenshaw University, Email: drlipi_das@ yahoo.co.in

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TITLE

Challenges and Opportunities for Private and Public Sectors Banks on Institutional Sales & Marketing Strategies

AUTHORS

Sanjay Sharma1& Priyanka Sharma2

ABSTRACT

Institutional sales or business to business marketing is turning into additional outstanding lately as a result of the intensive business growth and emergence of tiny to massive businesses in Indian economy. Institutional Sales doesn’t involve the channel of dealers/distributors, it’s the direct sales for company to company. Banks became client central than product central. the higher we have a tendency to perceive our customers, the additional winning we’ll be in meeting their wants. so as to mitigate higher than mentioned challenges Indian banks should cut their price of their services. This paper makes an attempt to gift concerning the Institutional sales in banking sector, the attainment level continues to be a haul that makes the challenges for the banks to plug their product, lack of awareness concerning banking services and products; banks got to develop low price and straightforward documentation.

Keywords: Institutional sales, Challenges, selling ways, Customer, Investment, Opportunities and Banks.


1 Assistant Professor, IIMR Indore, Email: sanjay_crim29@rediffmail.com

2 Guest Faculty, GACC, Indore and Ex-Academic Associate, IIM, Indore, Email: sanjay_crim29@rediffmail.com

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TITLE

Challenges and Opportunities for Private and Public Sectors Banks on Institutional Sales & Marketing Strategies

AUTHORS

Beyat Pragnya Rath1& Biswajit Das2

ABSTRACT

This case study probes into the inflow of iron ore companies to Odisha for exploitation of mineral resources at the cost of environmental concern and sustainability. The ideation generated have mainly delved into the critical component of iron ore market forces abroad driving the companies for the business in iron ore, bauxite, manganese and coal in the Mineral abundant state of Odisha. It captures the statements made by the POSCO, Essel Mining, Jindal and Vedanta, capturing a vibrant period of time in the history of incredibly bumper Mining in Odisha. The historic spect of mining is unique in the history of India. The data base captured is a mosaic of thoughts converged on issues pertaining to Mining and its concerns for environmental protection. The case study is an original and unpublished work .It has wanted to origin with the idea of co-creating value for the business houses and the population residing in the ear-marked areas of industrialistion who were needed to be evacuated. It discusses about the people participation and stake-holder involvement.

Keywords: Odisha mining, Iron ore Companies, Government Policy, Environment Protection, Mining Laws, Sustainability.


1 KIIT School of Management, KIIT University, Bhubaneswar

2 Professor, KIIT School of Management, KIIT University, Bhubaneswar

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Institute of Management & Information Science, Bhubaneswar