Is a B.Sc. (Mathematics), 1987 and MBA (Marketing), 1989 from Utkal University. Qualified UGC-NET examination conducted in June 1998 and is eligible for lectureship in the field of ‘Management’.)
Prior to joining regular academics have worked a total of 7 years in Bennett. Coleman & Co. Ltd. (The Times of India Group), Wipro Information Technology Limited, NIIT Ltd. and Ganapaty Exports Limited
“Conjoint Analysis in Developing New Tourism Products.” Published in edited book: “Economic Reforms and Indian Tourism Sector” by Indian Institute of Tourism & Travel Management, Ministry of Tourism, GOI, Year: 2000,
“Consideration Sets and the WWW” published in the edited book “Marketing: New Dimensions and Challenges” by Department of Business Administration, Utkal University, Year: 2001
“An Alternative Method for Developing New Tourism Products,” Journal: Siddhant, Year: 2001, Keywords: Conjoint Analysis; New product development; Tourism.
“Consideration Sets and Marketing Related Information Search in the WWW” accepted for publication in the edited book “Marketing in South Asia”, 2002,
“Indian Retailing: A Metamorphosis.” published in the journal “OEC-CME Review.”, 2003
“Use of Phonetics in Creating Hawking Brands” is published in the Journal of Business, 2004
“A Value Added Organizational Knowledge Framework for Better Decisions Under Wicked Environments” published in ICFAI Journal of Knowledge management, 2005
“Entrepreneurial Seriousness amid Small Businesses in Orissa” published in ICFAI Journal of Entrepreneurshipt, 2006
"Is TV a Threat to Print" published in conference souvenir "Media 95"
"Business Networking: A Successful Tool" published by IMIS Newsline.
“Media Bargains and the Emergence of AOR" published in Dishera - the inhouse journal of NCEM.
“Sales Promotion: When all do it in a given Product Category" published in the annual day souvenir of Hindusthan College Engineering & Management.
“Achieving Excellence in Services: The Service Level and Consumer Expectation Tradeoff" published in
"Newsline" of Institute of Management & Information Science, Bhubaneswar
“Maa Bank,” a case developed on success stories of NGOs at Orissa
“IMIS: a strategic profile,” a case developed on strategic issues on a relatively new business school, for the strategic planning meeting at IMIS
“The Cable Line Extension” a case demonstrating decisions on Brand Extension of a cable TV company. Distribution Network Management of Bikali Kar Sweets Retailing Chain in Orissa
“Does the Customer want Customer Service?” is a case under preparation that tries to compare and contrast two supermarket chains: Food World and Suviksha
Review Published in journal: Pratibimba, Book: Knowledge Management: Enabling Business Growth,” Authors: Ganesh Natarajan and Sandhya Shekhar, Published by: Tata McGraw-Hill Publishing Company Ltd., New Delhi, Year: 2000, ISBN 0-07-463770-3.
Presented a paper on “Is TV a threat to Print?” in the national conference “Media 95” organized by Institute of Media and Management Studies, Bhubaneswar
Key note Address in seminar on “Strategies for Successful Business Networking” organized by Institute of Management & Information Science, Bhubaneswar
Presented a paper “Bargaining Media: Where it takes you!” in the national conference “Media 96” by Institute of Media and Management Studies, Bhubaneswar
Keynote address in the national seminar “Achieving Excellence in Services” organized by Institute of Management & Information Science, Bhubaneswar
“Conjoint Analysis in Developing New Tourism Products.” Paper presented in the National Conference: “Economic Reforms and Indian Tourism Sector” organized by Indian Institute of Tourism & Travel Management, Ministry of Tourism, GOI, Year: 2000
“Consideration Sets and the WWW.” Paper presented in the National Conference: “Marketing: New Dimensions and Challenges” organized by Department of Business Administration, Utkal University, Year: 2001. Keynote address in the workshop “Marketing Trend Watch 2000: Sales Promotion” conducted by IMIS, Bhubaneswar, Year 2000
Presented a paper in the national seminar at CMS-OEC on Emerging Trends in Marketing, 2003. “Entrepreneurial Seriousness amid small Businesses of Orissa” accepted and published in the International Conference at Lahore, Pakistan organized by South Asian Management Association, 2004
Invited by Industries Department, Government of Odisha to Speak on Entrepreneurship, Year 2002. Invited by All India Radio to Speak on “Radio Research” for Program Executives of the whole eastern India, Year 2003.
Invited by All India Radio to speak on “How to conduct Radio Research for Transmission Executives from all parts of India, Year 2004.
Invited by the Post Graduate Department of Psychology, Utkal University to deliver a talk on “Research in Consumer Behavior” for UG College Faculties under the university, Year 2004.
Invited by All India Radio to Speak on “Research for Successful Radio Content Development” for PEX & TREX working in different parts of India, Year 2005.
Invited by the Post Graduate Department of PMIR, Utkal University to speak on “Marketing and HR interface”, Year 2006.
Invited to the Post Graduate Department of Commerce, Utkal University to deliver the Keynote Address on “Entrepreneurship and marketing Infrastructure Development”, Year 2006.
... And is invited by numerous institutes and bodies to speak to students and working executives on various topics of Marketing.
Conducted a Faculty Development Program on “Research Methodology” for teachers of IHMs working under the National Council of Hotel Management Education drawn from 21 IHMs situated in different parts of the country, Year 2004
Taken Special Sessions in the faculty development program organized by Institute for Business and Computer Studies, Bhubaneswar in the area of Research Methodology, Year 2005
Conducted an in-house faculty development program on “Research Methodology” for the faculties of Institute of Management & Information Science, Bhubaneswar, Year 2005
Conducted a Faculty Development Program on “Delivering Marketing Courses at a Post Graduate Level” for Faculties of different B-Schools and Universities of Orissa, Year 2006.
Conducted an Executive Development Program on "Customer Service Excellence" for the frontline Executives of Services Industries of Orissa, Year 2006.
A series of in-company programs conducted for Department of Tourism & OTDC on behalf of PWC, a DFID sponsored project, 2008
In-Company Training Programs for the liquor division of IFB Agro Industries, 2009