Institute of Management & Information Science, Bhubaneswar

Pratibimba: July-December 2017

TITLE

Odisha Handicrafts: A Study on Customer Perception and Marketing Issues

AUTHORS

SUNIL KUMAR DAS BENDI 1 & TUSHAR KANTA PANY 2

ABSTRACT

Handicrafts are unique expressions of a particular culture or community through local craftsmanship and materials. With increased globalization, however, products are becoming more and more commoditized and artisans find their products competing with goods from all over the world. “Consumers buy handicrafts because they like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world.”
For the present investigation, Odisha state is purposively selected. The present research has been conducted for four handicraft items, i.e Pattachitra, Appliqué, Silver Filigree, Horn work. The required data for the present study have been collected both from primary and secondary sources. Primary data have been collected through the “Survey Method” with the help of structured questionnaire. 128 artisans and sellers were covered in this survey.
The performance of the existing institutional infrastructure both for financing and marketing of handicrafts is far from satisfaction. Artisans are depending on the middlemen for raw materials, finance and market for the finished products because of their illiteracy, ignorance and poverty. The success of handicrafts depends on how well the artisans can produce the articles in keeping with the tastes and preferences of consumers.

Keywords: handicrafts, marketing, artisans, perception


1 Faculty in Business Administration, Modern Institute of Technology and Management, Bhubaneswar, Email id: bsunilxyz@gmail.com

2 HOD, School of commerce, Ravenshaw University, Cuttack, Email id: tusharpany@yahoo.co.in

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TITLE

Sustainable VALS: Dynamics of Green Consumption among Gen Y

AUTHORS

Ritu Sinha 1 , Pooja Kamthe 2 & Abhinay Jain 3

ABSTRACT

Gen Y or millennial are now becoming apprehensive of the climate change and global warming. According to Nielsen global study, the growing concern for environment has got a lot of attention from Gen Y or the millennial. This segment values environmental attributes and exhibit ecological conscious behaviour. Almost 75% of Gen Y believes that there is impact on the environment by their individual lifestyle and willing to pay more for the brand offering sustainable products. They are searching for stores and manufacturers who are involved in environmentally friendly practices and believe in green principles. Fashion industry is always known for its creativity but the trends of fast fashion have resulted in increased textile waste generated from production, consumption to disposal. Thus various activities of apparels industry have its detrimental impact on environment. The purpose of this study is to examine the role of personal values and lifestyle of Gen Y in developing attitudes towards the various sustainability initiatives adopted by various fast fashion retailers. The paper suggests various insights that retailers can incorporate into their practices by taking into consideration factor like eco-centrism, anthropocentric, environmentally conscious behaviour and biospheric values that emerged through this study. It can offer solutions and economic systems that foster healthy, sustainable lifestyles and set the agenda for future research needs for sustainable lifestyle solutions.

Keywords: Gen Y, Sustainable environment, green apparel clothing


1 Research Scholar, NITIE, Assistant Professor, IESMCRC, IES Management College and Research Centre, Mumbai, E-mail: ritu.sinha@ies.edu

2 PGDM IInd Year Student, IES Management College and Research Centre, Mumbai - 400050

3 PGDM IInd Year Student,IES Management College and Research Centre, Mumbai - 400050

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TITLE

Factors Influencing in Selection of Online Banking Products: A Conceptual Paper on Bangladeshi Customer

AUTHORS

Bashir Uddin 1, Ahasanul Haque 2 & Dindayal Swain 3

ABSTRACT

The study has been led to research the components that impact the clients of electronic banking services to utilize internet banking in Bangladesh. In this study there has been utilizing diverse compelling components that has an extraordinary effect to rouse or impact the internet banking client in determination of their web based banking framework in Bangladesh will be examine and with different analytical procedures. It has been seen from the result of the literature that, the ease of usefulness is the most critical component that impacts the client in choice of internet banking. Different questions will be asked to determine the most influencing term under use of usefulness. On perception, a proper policy may go a long way to increase the ease use online banking system with the improvement of other related facilities which will help the online banking system to attract the new clients.

Keywords: Ease of usefulness, online bank, Security and Privacy, Customer satisfaction


1 & 2 Department of Economics and Management Science, International Islamic University of Malaysia (IIUM), Malaysia

3 Institute of Management & Information Science, Bhubaneswar, India

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TITLE

An Analysis of Environmental Laws in India and Challenges for its Effective Implementation: A Case of Violation of Environmental Laws in the Mining Sector

AUTHOR

Gitanjali Panda 1

ABSTRACT

In this paper an attempt has been made to examine legislative and the constitutional status given to environment in the context of India and discusses the various environmental laws enacted for protection of the environment in a chronological order since the enactment of Water Act, 1974 along with the latest provision of Environmental Impact Assessment as a formal process for identifying the likely effects of particular activities or projects on the environment and on human health and welfare. Even the judiciary has generally been highly pro-active and given landmark judgments upholding environmental concerns. Despite the existence of plethora of constitutional provisions, there has been poor implementation caused by inadequate mechanism for its effective implementation, lack of political will, absence of adequate public awareness, and lastly due to severe developmental pressures caused by exploding population pressures. As an instance of such flawed implementation, the large-scale violations of environmental rules and regulations due to rampant mining activities in Odisha are discussed in this context. Lastly, some conclusive suggestions are given for better implementation in future to achieve green India goal. The importance of accounting for the environmental costs in our macro- economic indicators such as GDP has been highlighted. It is emphasized that such policy measures need to be institutionalized to develop in a sustainable manner in the long run. The study is based on secondary sources of data such as books, reports, laws and data on mining sector are collected from Statistical Abstract of Odisha, and Odisha Economic Survey. It is both descriptive and analytical in nature.

Keywords: Environmental Protection Act, 1986, Environmental Impact Assessment (EIA)


1 Assistant Prof. in Economics, Dept. of Social Science, F.M. University, Balasore

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TITLE

Paradigm shift of 5As in FMCGs Sustainability-A Study with Special Reference to Patanjali

AUTHORS

Cristina Mary Alexander 1& Meda. Srinivasa Rao 2

ABSTRACT

India’s FMCG sector has undergone a phenomenal change since liberalization and emerged as the 4th largest sector contributing to the GDP of the country. Several drivers in that has contributed to the changing landscape of FMCG sector in India Includes; the change in the purchasing behavior of Indian consumers, Growth of e-commerce, rising disposable income, lifestyle changes and a huge untapped market in rural India .In order to cope up with these changes FMCGs in India are looking for new business models, sustainable innovation, new products that suit the markets and competitive strategies to reach the huge potential in India. Earlier it was modern trade that influenced the consumer behavior, then e-commerce buzz and now inclination of consumers towards health and wellness products especially Ayurvedic based products has intensified the competition between FMCG giants fighting for their share. In the recent past a surprising turn the FMCG Sector has witnessed the rise of a truly Indian FMCG, Patanjali has shaken the roots of FMCG giants in India. With this back drop this study intends to explore the current state of FMCG industry, Different determinants that are needed for existing players to survive in the FMCG sector, Paradigm shift in these determinants in the recent past and to study the impact of these determinants on Patanjali in the FMCG market. The study Intends to conduct an empirical investigation to identify the determinants and its relevance in the current FMCG business in India.

Keywords: FMCG Industry, 5 As, Patanjali, Competitiveness


1 Assistant Professor, Sree Vidyanikethan Institute of Management, Tirupathi-1, crizsalex@gmail.com

2 Professor, Sree Vidyanikethan Institute of Management, Tiupathi, msrsuma@rediffmail.com

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TITLE

Sustainability in Indian Banking Sector - An Approach towards Internet Banking & Green Banking

AUTHOR

BIRENJAN DIGAL1

ABSTRACT

Many countries are changing their approach because of turbulence in environmental issues like weather shocks, climate change, cost of fossils and fuels to basic infrastructure and industrial planning, desire to design more sustainable, resilient pathways to economic growth and are taking Green steps. Considering the benefits, the banks all over the globe have implemented the internet banking and banking organizations in India are no exception. Still the concept of internet banking is a new one to Indian consumers as compared to its developed counterparts. The present study is an attempt to understand and appreciate the importance of internet banking and green initiatives for the attainment of goals of sustainable banking and determine the various attempts that have been made by the top public and private sector banks in India in the said direction. The methodology consists of secondary sources like Bank websites, RBI reports, etc. The findings are that the banks have taken on the green initiatives in a big way. Banks have gone beyond just paperless banking to solar energy sources for ATM’s.

Keywords: Sustainable Development, Green banking, Online Banking, Economic Growth.


1 Assistant (Finance & Accounts), Hindustan Aeronautics Ltd., Koraput Division, Sunabeda, E-Mail: birenjandigal@gmail.Com

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TITLE

Estimating the impact of SHG outreach on Financial Inclusion and Women Empowerment: Evidence from Telangana State

AUTHOR

Seema Ghosh1

ABSTRACT

In India, there has been a concerted effort to expand financial inclusion by manifold delivery initiatives and models of financial institutions. For instance, initiation of priority sector lending conditions for banks, setting up of regional rural banks (RRBs), and self- help group-bank linkage program. Today the SHG-Bank linkage Program stands as the World’s largest microfinance initiatives. The object of this study is to examine the outcome of perceived benefits of financial inclusion through SHG, access of financial services by means of SHG and the effectiveness in the operation of Self help group for financial inclusion on economic empowerment of women. The study employs exploratory factor analysis to assess the factors describingof financial inclusion through SHG and economic empowerment. The analysis is based on the primary data collected in Medak district of Telangana state by administering structured questionnaire with likert scale. To determine the relationship between financial inclusion and economic empowerment, multiple linear regression analysis is applied.

Keywords: financial inclusion, self help group, economic empowerment


1Research Scholar, Department of Economics, Osmania University, Hyderabad, ICSSR Fellow, Institute of Public Enterprises, Hyderabad, Asst Professor, BhavansVivekananda College of Science, Humanities and Commerce, Sainikpuri, Hyderabad, seemaghosh7@gmail.com

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TITLE

Sustainability of Khadi: The SEEC Approach

AUTHORS

Pallabi Mishra1& Biswajit Prasad Chhatoi2

ABSTRACT

Purpose : Sustainability has become the essence of business and management. It is driven by inspiration, innovation, and inclusion which contribute to social, economic, environmental and cultural (SEEC) sustainability. A human being to thrive in this world has three basic necessities- food, shelter and clothing. For clothing we need textile which is an ever flourishing industry of the world. India being a tropical country has mostly a hot and humid climate which claims for the use of cotton based materials for apparels. Khadi is a hand-woven textile which comes basically in cotton, silk and cotton-silk. This paper aims to identify the awareness among customers and non users regarding different sustainability impact of using khadi. The study has tried to find out if Khadi leads to sustainable development. For achieving this purpose four types of sustainability-social, environmental, economic and cultural have been indentified and the awareness of customers and nonusers of Khadi have been analysed.

Keywords: Sustainability, Khadi, Awareness


1 Lecturer, Department of Business Administration, Utkal University, Bhubaneswar, Email id: pallabi.iitkgp@gmail.com

2 Assistant Professor, School of Management Studies, Ravenshaw University, Cuttack, Email id:chhatoiprasad@gmail.com

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Institute of Management & Information Science, Bhubaneswar