TITLE

Event as a Marketing Tool for Tourism Industry: An Analysis on Tourism related Events Organised by Odisha Tourism

AUTHORS

Alok Mishra ¹ & Sarat Kumar Lenka ²

ABSTRACT

Event has been shown to be an important influence in the selection of vacation destinations. Now-a-days, a drastic shift occurred in the marketing-communications and media businesses. Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Access to the market, market information and marketing skills have always been problem areas for many tourism businesses. But the trends are set to make these activities much more effective. The data analysis presents the impact of marketing of events for tourism by using statistical method of Structural Equation Modelling.

Keywords: Event, Marketing, Tourism, Impact, Growing, Employment, Industries.

¹ Marketing Manager – OTDC, Panthanivas (Old Block), Lewis Road, Bhubaneswar-751014, Email: [email protected]

² Nodal Officer – Indian Institute of Tourism & Travel Management (IITTM), Dumuduma, Bhubaneswar-751019

For full text kindly Subscribe

TITLE

Celebrity Endorsements of Men's Innerwear: A Field Study

AUTHORS

Dr. Kisholoy Roy ¹ & Dr. (Mrs.) Saumya Singh ²

ABSTRACT

Celebrity endorsement as a marketing strategy has become quite prominent in contemporary India because of the shift from traditional promotional mix elements to the emerging integrated marketing communication concept. Celebrities have been found to extend their popularity and personality through endorsements which go on to certify a brands claim and position. The present study aims at understanding the influence of endorsements of men's innerwear brands by leading male movie stars of the country and it analyzes the effects of endorsements on brand awareness, association, loyalty and various other elements of brand equity and it also analyzes the effects of endorsements on the consumer purchase behavior of men's innerwear brands.

Keywords: Celebrity Endorsements, Differentiated Promotion, Brand Awareness, Brand Recall, Consumer Purchase Behavior

¹ Assistant Professor, Globsyn Business School, Block EP, Sector-V, Salt Lake City, Kolkata-700091, Email: [email protected]

² Associate Professor, Indian School of Mines, Dhanbad-826004, Email: [email protected]

For full text kindly Subscribe

TITLE

Green Supply Chain Challenges & Strategies of Automobile Industries

AUTHOR

Dr. A.G. Matani ¹

ABSTRACT

Global auto and component manufacturing companies are motivated to establish manufacturing and R&D facilities in the country due to availability of large pool of skilled workers, low production costs, faster design and development process and emerging market status These companies outsource most functions regionally retaining control on product development and strategic procurement. The Indian automotive industry is yet to match the supply chain standards of developed countries and tremendous potential exists for national level integration of supply chains. This paper discusses the impact of efficient and effective green supply chain management improved inventory management in transportation sector towards productivity enhancement in automobile industries.

Keywords: Multilevel distribution system, higher fuel efficiency, demand-driven inventory, warehouse and labor management, carbon disclosure project's supply chain initiative

¹ Associate Professor, Mechanical Engineering, Government College of Engineering, Amravati-444 604, E-mail: [email protected]

For full text kindly Subscribe

TITLE

Dynamics Involved in the Stock Market Participation by the Indian Working Women- An Empirical Study

AUTHORS

P. Hemavathy ¹ & Dr. S. Gurusamy ²

ABSTRACT

There is an unambiguous upheaval to bring the retail investor back into the stock markets. Many households shy away from stock markets, because of lack of adequate financial knowledge on stocks, the stock market working and asset pricing. This leads to stumpy retail participation putting the Indian stock markets in "dilemma". This study attempts to determine the Influence of Demographic variables such as age, wealth, health, income and religion on the Knowledge Factor, Social and Psychological factors which affects the working women's stock market participation. The researcher applies Principal component factor analysis and multiple regression analysis to determine the collective influence of demographic variables on knowledge, social and Psychological factor. Results reveal that age and wealth are predominant variables which influence the knowledge factor which affects the women's participation in the Indian equity market. Financial knowledge, Information on share price, trading cost and company's performance highly influences the social factor. The researcher concludes that effective participation in the investor education programmes boost the women investor's confidence which enables them to get best insights of various equity oriented securities.

Keywords: Financial Knowledge, Retail Investors, Working Women, Stock market participation, Social Factor

¹ Doctoral Research Fellow, UGC SRF, Department of Commerce, University of Madras, Chennai, E-mail: [email protected]

² ICSSR Project Director, Professor and Head, Department of Commerce, University of Madras, Chennai, E-mail: [email protected]

For full text kindly Subscribe

TITLE

A Study on Consumer Behaviour towards Milk and Dairy Products in Berhampur and Rayagada of Odisha

AUTHORS

R. Pradeep Kumar Patnaik ¹ & Dr. Pramod Patjoshi ²

ABSTRACT

The significant of recent marketing is to make revenues through satisfying and delighting he consumer's need and wants. Hence, the organizstion has to emphasize the real requirements, , and attitudes of the consumers towards their products and services. Dairy industry in Odisha become a developed in the present day due to fulfil the need of consumer, state economy as well as people by providing an opportunities to uplift them by generating additional income. Therefore, this study is an attempt made to understand the behaviour of consumer of Berhampur and Rayagada of Odisha towards the milk industry like OMFED, AMUL VISAKHA and Others. OMFED has been in Odisha since 1985. Its brands: Dairy Milk, Curd, Ghee, Lassi, Rabidi are the households names in Odisha today. In all the segments i.e. Dairy Milk, Curd, Ghee, Lasi, Rabidi, it is undoubtedly the market leader. OMFED has its manufacturing units at Bhubaneswar, Behampur and other places of Odisha. It has a strong distribution network with about 500 distributors in South Odisha and more than 1 lac retail outlets being serviced all over Odisha. To study the behaviour and satisfactions level of consumer data has been collected through questionnaire and findings have been theoretically presented. This paper reveals that consumer behaviour is largely affected by price, quality, product, promotion, and psychological factors.

Keywords: Diary Product, Satisfaction level, Behaviour, Consumerism and Awareness Level

¹ Research Scholar, Centurion University of Technology and Management, Bhubaneswar, Email: [email protected]

² Assistant Professor, Centurion University of Technology and Management, Bhubaneswar, Email: [email protected]

For full text kindly Subscribe

TITLE

New Payment Strategy: E-Wallet

AUTHORS

Dr. Durga Madhab Mahapatra ¹ & Dr. Soumendra Patra ²

ABSTRACT

Using the basic concepts of Embedded Systems, an idea for changing the future of Cards (Banking, Petro, Health, Tele-voice, etc.) and its feasibility is proposed in this paper. Requirement of a special card reader, limited lifetime, acceptance being the main disadvantages of today's traditional cards, led to the design of E-wallet. E-wallets are intended to replace the existing physical wallet, with its notes, coins, plastic cards, ATM cards and loyalty cards etc. The main objective of E-wallet is to make paperless money transaction easier. The main idea behind this paper is to bring in a cheaper, more versatile and much more easily usable kind of a card. Using this e-Wallet the transaction procedure can be as simple as: the customer goes to the point of sale (POS) does the purchasing and when it comes to the payment, the customer submits his e-Wallet to vender who connects it to his terminal (PC). However, in light of advances in technology, traditional business models are increasingly coming up against their limits. E-wallet is a convenient, easy-to-use, secure payment system. It is flexible "Electronic payment system" with a number of payout and pay-in options via bank account and Credit/Debit cards.

Keywords: E-Wallet, electronic payment system, Credit, Debit cards, Microsoft wallet, NPS, POS, e-commerce

¹ Lecturer and Head in Commerce, MPC Autonomous College, Mayurbhanj, Email: [email protected]

² Associate Professor (QT & Decision Science), IMIS, Bhubaneswar, Email: [email protected]

For full text kindly Subscribe