Institute of Management & Information Science, Bhubaneswar

Pratibimba: July-December 2014

TITLE

Differential Climate in the Organization-An Empirical Study Across Management Levels

AUTHOR

Dr. K. Suguna 1

ABSTRACT

Today organizations are very keen of performing excellently in the market because of changing environment and cut throat competition. Many organizations believe that people are responsible for success. The productivity and performance of people in the organization is explicitly or implicitly dependent on the organizational climate. Almost all organizations are interested in knowing their organizational climate and its areas of correction. The present investigation is an attempt to understand the perceptions of 92 respondent employees in a large cement manufacturing organization in A.P. It was hypothesized that the employees in different levels of management have different perceptions about the dimensions of organizational climate. The study was conducted on 24 management staff and 68 non management staff.

Keywords: Organizational Climate, Productivity, Performance, Management


1 Professor, Deptt. of Management Programme, CMR Institute of Management Studies, Bangalore, Email: suguna_vbn@yahoo.com

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TITLE

Motivators For Online Retail In India: Closing The Gaps

AUTHOR

Dr. Ritu Srivastava 1

ABSTRACT

The Indian retail sector presents business opportunity as there are several factors contributing to the growth of e commerce in India such as internet penetration and access to technologically advanced gadgets but firms need to understand and build on competencies that will hold the customer, which can only come through a thorough understanding of the online consumer behavior in the Indian context. This study identifies the reasons for online shopping in the Indian context , but more importantly it stresses on the negative motivator(s) that act as a deterrent in the online purchase process i.e. ‘Perceived Risk’. The negative motivator actually creates a gap between the firm and the customer. However, with the competition coming from established multinational firms in India, it is important for Indian online retailers to establish the customer connect and gain speed in the adoption of online retail in India.

Keywords: E Commerce, Online Retail, Motivators, Competition


1 Assistant Professor, MDI Gurgaon, Email: ritu.srivastava@mdi.ac.in

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TITLE

Commoditization of Women in Advertisements

AUTHORS

Kisholoy Roy 1 & Shweta Prasad 2

ABSTRACT

The commoditization of women in mass media has a long sorted history. The media’s objectification of women continues unabated and impacts society as a whole. This paper argues that the ideal image of the women as presented by media is harmful as it leads to sexual violence. The roles which women portray in advertisements have been the subject of much public criticism and some empirical research. Gender and the media is a subject that has been discussed frequently. This paper assesses the increased commoditization of women in ads. Also the study aims at finding that whether or not the increased sexual violence is a result of commoditization of women in advertisement. The study also focuses on images presented in advertisements depicting relationships between the genders and on the expected roles and meanings associated with these portrayals. The present study was conducted in Kolkata and at Bokaro Steel City.

Keywords: Advertisements, Sex Appeal, Brand Promotions, Gender Commoditization


1 Assistant Professor, Globsyn Business School, Kolkata, Email: krish301@gmail.com

2 Student, PGPM, Globsyn Business School, Kolkata, Email: shweta.pm11k@globsynbschool.com

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TITLE

Customer Engagement And Intimacy Through Multiple Channels In Retail Banking Industry

AUTHORS

Dr. R.C.S. Rajpurohit 1 & Swati Surana 2

ABSTRACT

Information, technology and communication (ITC) has brought paradigm shift in the business environment around the world. ITC has not only shrinked the world into global village but has also empowered the customers through advanced interactive technologies. Acceleration in technology and proliferation of World Wide Web along with Web 2.0 technologies has empowered customers with multiple channels or touch points to interact with company to gather information or purchase from the channel of their choice and convenience. Customers are fluxing from Brick and Mortar model to self serving channels which are available anywhere and anytime. This paper attempts to study the customer satisfaction related to multiple channels introduced by banks.

Keywords: Multichannel, Omnichannel, Customer Relationship Management (CRM), Retail Banking


1 Professor & Former Dean, Faculty of Commerce and Management Studies, Jai Naryan Vyas University, Jodhpur

2 Research Scholar, Department of Management Studies, Jai Naryan Vyas University, Jodhpur, E-mail: swatijdh@gmail.com

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TITLE

A Study of Differing Investment Needs of Investors in Indian Context

AUTHORS

Shruti Agrawal 1 & Dr. Manish Mittal 2

ABSTRACT

Behavioral finance argues that individuals have different expectations and objectives. Investment decisions to a great extent are influenced by investment objective perceived by an investor. Investors might be concerned with more than reasonable risk and return. They may also seek social and intellectual benefit from their investments. This paper explores differences in importance of the multiple investment needs between female and male investors and also across various level of education. Various investment needs studied are future security, tax benefit, affiliation with other investors, status symbol and free time activity. The outcome of the study suggests that there is significant difference is importance of various investment needs rated by male and female investors and also across level of education.

Keywords: Investment Motives, Gender, Common Stock, Behavioral Finance


1 Lecturer, Daly College Business School, Indore, Email: shruti.agrawal25@gmail.com

2 Programme Coordinator, Daly College Business School, Indore, Email: manmittal_1969@rediffmail.com

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TITLE

Retailers and customer Perception towards branded Gems and Jewelry – A Comparative study

AUTHOR

Dr. Navneet Gera 1

ABSTRACT

Gems and Jewelry Industry is currently dominated by family jewelers and is set to transform the Industry gradually through branded Gems & Jewelry. The exports from Gems & Jewelry contribute to about 14-16% in India’s total exports. The Industry is also generating foreign exchange reserves for the country. Gems and Jewelry is gaining momentum from branded retailers and has become the choice of the youth with light weight and Hallmark Jewelry. The perception of Indian customer has been studied for branded Jewelry in two modes. I have tried to compare the perception of customer towards branded Jewelry through well drafted questionnaire from customer and also through retailers dealing in branded Gems & Jewelry. It was found that there is no significant mean difference on perception of design, quality and brand name as per customers and retailers views about customer.

Keywords: Branded Jewelry, Family Jeweler, Gems & Jewelry Exports, Jewelry Design


1 Associate Professor, BVIMR, New Delhi, E-mail: gerasir@yahoo.com

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TITLE

Is Restructuring the Panacea for MPFC?

AUTHORS

Digamber S. Negi 1 & Mahesh Joshi 2

ABSTRACT

The case is about a state run financial corporation which was set up with an objective to develop the small & medium industry in the state and develop entrepreneurship skill among the public for overall development of the state. In spite of a promising start in the 50’s and 60’s, the corporation in the face of competition in the 80’s and 90’s, primarily from the banking sector started to fade away, so much so that it was declared sick in the year 2003 with seventy five percent of the loan portfolio coming under non-performing assets (NPA). A restructuring drive at three distinct levels business, operational and HR was undertaken to revive the corporation. The case is meant for the management readers to discuss threadbare what went wrong with the corporation and to come out with alternative ways to bring it out of red.

Keywords: State Financial Corporations, Non Performing Assets, Restructuring, Disbursement.


1 Associate Professor, Shri Vaishnav Institute of Management, Indore (MP), E-mail: negi_digamber@rediffmail.com

2 Assistant Professor, ILVA Commerce and Science College, Indore (MP)

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Institute of Management & Information Science, Bhubaneswar