Institute of Management & Information Science, Bhubaneswar

Pratibimba: January-June 2016

TITLE

An Empirical Study On “Corporate Social Responsibility” Across Indian Industries

AUTHOR

R. N. Misra 1

ABSTRACT

Corporate Social Responsibility (CSR) is a form of corporate self-regulation integrated into a business model. The sound corporate governance practices have become critical to worldwide efforts to stabilize and strengthen global capital markets and protect investors. Corporate governance enables corporations to realize their corporate objectives, protect shareholder rights, meet legal requirements, and demonstrate to a wider public how they are conducting their business. Researches show that investors from all over the world indicate that they will pay a large premium for companies with an effective corporate governance. The research was conducted in the Bangalore industries and the samples had been collected from Information Technology employees. In this research, reviewed the complexity of the issue, the opportunities CSR presents, and one approach to identifying CSR opportunities and the reasons for companies becoming interested in social responsibility are diverse, Risk protection, market positioning, recruitment and immediate economic impact and degree of commitment.

Keywords: CSR, Governance, Industries


1 Head- HRM (ER), Tata Steel, Jamshedpur, Email: rnmishra@tatasteel.com

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TITLE

Relationship Between Foreign Institutional Investments And Movement In Indian Equity Market

AUTHORS

Tapas Biswas 1 & Dr. Ajit Kumar Mishra 2

ABSTRACT

Robust financial markets play a crucial role in the foundation of a stable and efficient financial system which ultimately helps in promoting growth and development of an economy. One of the crucial segments of the financial market is stock market. Many domestic and international factors directly or indirectly affect the performance of the stock market. In India the stock markets are highly liquid and vibrant which attracts foreign investors as it is one of their favorable investment destinations. Recently, Foreign Institutional Investors (FIIs) have been playing a major role in Indian stock markets in terms their daily turnover. FIIs also play a significant role in terms helping in price discovery process, augmenting the daily liquidity conditions and improving the corporate governance practices. Keeping in view of above-mentioned background, this study attempted to empirically investigate the relationship between the FII investments in equity market and the movements in stock market indices in India. The Johanson Cointegration Test reveals that there is a long-run relationship between FII investments and stock price in India. Further, the Granger Casualty test confirms that there is a unidirectional casualty relationship is running from FII investment and stock price.

Keywords: FII, SENSEX, Debt, Equity


1 Assistant General Manager, Reserve Bank of India, Bhubaneswar, Odisha, Email: tapasbis@rbi.org.in

2 Assistant Professor, Department of Business Administration, Utkal University, Bhubaneswar, Odisha, Email: ajitkumarmishra12@gmail.com

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TITLE

Alternative Tourism Models: Some Thoughts

AUTHOR

Dr. Swarup Mohanty 1

ABSTRACT

The marvel of technological break-through has shrunk the world to a few hours journey. Leisure time has expanded enormously, paving way of tourism as one of the largest and fast growing industries in the world. This has, however, also resulted in various negative impacts on the environment (both natural and sociocultural) of the host of societies and areas. Thus brings concern globally among the scientists and planners to think about sustainable tourism. While the future prospects of tourism seems to be quite optimistic, its bleaker side puts a billion dollar question on many sensitive issues with regard to both socio-cultural and physical environment of host society. This study explores the possibility of holistic model(s) to minimize the negative impacts of tourism.

Keywords: Impact of tourism, sustainable tourism models, ecotourism, full –life -paradigm, Vedic holism


1 Associate Professor, IMI Bhubaneswar, Email: swarup.mohanty@gmail.com

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TITLE

Understanding the Indian Customer Value enablers for Retail Formats

AUTHOR

Dr. Ritu Srivastava 1

ABSTRACT

Store Formats are an important influence in the customer store choice. Choice of a format is an important research area from many dimensions especially in countries such as India where no organised retail business model or customer have stabilized. The retailer needs to identify what drives a customer and what stops him from choosing a store. This particular study delves into identifying the customer value enablers and deterrents in the offline Indian retail market. It studies the consumer psychographics in terms of Activities, Interests and Opinions across two different formats, traditional and modern retail and identifies the key enablers and deterrents that would differentiate the customers of the two formats on their expectations and psychographics.

Keywords: Retail, India, Store Choice, Store Formats, Modern trade


1 Assistant Professor, MDI Gurgaon, Email: ritu.srivastava@mdi.ac.in

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TITLE

The Exploratory Behavior of Youth in Central India: Impact of Impulsive Buying & Self Concept

AUTHORS

Dr. Monica Sainy 1 & Dr. Vishal Khasgiwala 2

ABSTRACT

Indian youth constitutes approximately 40% of its population. Youths shop for fun and prefer to shop in an environment perceived to be emotionally stimulating. For them, shopping is a very enjoyable use of time, regardless of purchase of goods or services. In consumer behavior research, exploratory tendencies are important determinant of buying behavior. The purpose of the present paper is to study the impact of Impulsive buying behavior & self concept on exploratory tendencies of young consumers in Central India. The Influencing customer’s perception regarding product purchase decision is imperative to sustain competitive advantage for organizations. The self designed structured questionnaire was used. The questionnaire was tested & found reliable & valid. The sample size was taken 350 respondents. The study shows that self concept and impulsiveness have a positive impact on exploratory behavior.

Keywords: Exploratory tendencies, Optimum stimulation level, Impulsiveness, Self Concept, Decision Making, Youths.


1 Associate Professor, LNCT-MER, Indore, Madhya Pradesh, Email: monica.sainy1@gmail.com

2 Professor & Director, Kum. M.H. Gardi School of Management, Gujrat Technical University, Rajkot, Email: vishalkhasgiwala04@yahoo.co.in

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TITLE

Growth and Performance of Bank Credit: A Study of Scheduled Commercial Banks (SCBs)

AUTHOR

Dr. Kulpreet Kaur 1

ABSTRACT

The paper seeks to study and compare the growth and pattern of bank credit. The study found that the SBI Group, nationalised banks, private sector banks and foreign banks have recorded the highest growth while advancing credit to the tune of Rs. 5-10 lakh, above Rs. 25 crore, Rs10-25 lakh and Rs.10-25 lakh respectively. SBI group has registered the highest growth for the credit period ranging from 3-6 months whereas, nationalised banks, private sector banks and foreign banks reveals the highest growth for the credit period of 29 days to 3 months, 6 months to 1 year, and more than 5 years respectively. All the bank groups registered the highest growth in unsecured loans. The study further reveals that there is significant variations between the groups and within the group are significant with regards all credit limit ranges, tenure wise and security wise bank credit.

Keywords: Credit-Limit, Tenure, Security, Bank Credit and SCBs


1 Assistant Professor in Commerce, MCM DAV College for Women, Chandigarh, Email: kulpreetkaur87@yahoo.co.in

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TITLE

Going Social with Zepo.in: Promoting Service Online

AUTHORS

Dr. Tanmoy De 1 & Ms. Tanya Rao 2

ABSTRACT

With technology now infused into every aspect of commerce, the entire craft of marketing becomes more instrumental, interconnected and intelligent. This leads to profound changes in the way , this discipline is understood, led and practiced. To understand what marketing will look like in the future, it shall be useful to consider its fundamental nature. At its core, marketing has always been based on basic principles: understanding customers, meeting their needs and doing so in a way that builds trust. Although marketers still face the same questions now, they are answering them in new ways. In recent years, there has been a tremendous increase in the growth and popularity of social media networks. A significant majority of people with access to the Internet are active participants in these sites. There is growing evidence that users of social networking sites now include people of various age groups. A significant number of active users are around forty years old. Women are outnumbering men in popular sites such as Facebook. This virtual explosion in social media has naturally attracted the attention of marketers and there has been a continuous effort to leverage the reach and access of social networks for brand promotion in terms of actual sales and customer service. Marketing in social media channels, however, presents its unique set of challenges. The dynamic and interactive nature of the social media demands, marketers to be constantly engaged with the target market. So apart from money, successful social media marketing requires significant investment in time and creative input. The case study discusses an illustrative scenario of Zepo.in, which recently entered the social media network for promoting its brand. The objective is to position Zepo.in against web developers, engaging with customers on one to one basis and finally take community building online. We have primarily focused on the two most dominant social media networks, Facebook and Twitter, to understand the presence of zepo.in in social media. Challenge before them is to increase the strength i.e. the likelihood of making the brand discussed in social media and increasing the influence range. The case highlights the social marketing strategies of Zepo.in. And in the process, illustrates a range of creative strategies employed by Zepo.in to achieve its objectives. The thought behind the existence of Zepo, is to help small businesses in their e-commerce activities. Zepo.in helps business owners set up their online shop, so that they can leverage the power of the internet & e-commerce for their brand, and therefore take sales and profits to the next level. The theme is to simplify e-commerce for every small business owner & grass root level entrepreneurs in India- so that they can easily leverage (influence, control) the power of internet. Finally, the case study points to some future trends in social media marketing and shows how organizations can deal with them to their best advantage.

Keywords: Social media KPI, Online services, e-commerce, Marketing strategy


1 Associate Professor, IMIS, Bhubaneswar, Email: tanmoyde@gmail.com

1 Marketing Head, www.Zepo.in

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Institute of Management & Information Science, Bhubaneswar