Institute of Management & Information Science, Bhubaneswar

Pratibimba: January-June 2015

TITLE

Personal Effectiveness as Dependent Variable in a Multiple Regression Analysis upon Organizational Culture, Quality of Worklife and Job Attitude

AUTHOR

Dr. Reena George 1

ABSTRACT

This study set out to investigate Organizational culture, Quality of work life, Job attitude as the predictors of Personal effectiveness of engineering college teachers. The sample consisted of 457 engineering college teachers, who completed Organizational Culture Inventory (Reena & Jayan 2010), Quality of Work life Questionnaire (Jayan, Reena, Susan & Rekha, 2010) Job Attitude Scale (Jayan, 2004) and Personal effectiveness Inventory (Reena & Jayan 2010). The analysis was designed to specifically examine the relative contribution of each of the independent variables to the dependent variable through step-wise regression analysis. Stepwise regression analysis showed that R2 increased from 0.550 to 0.757 with addition of each of the ten variables that contributed significantly to the predictors of personal effectiveness. From the final regression equation it could be seen that among the different predictor variables Well-being, Work and life balance, Relationship with co-workers and authorities, Self and Self development, Intrinsic aspects, Organization and management, (Quality of work life); Organizational Group, Organizational Mission and Organizational Adaptability (Organizational culture); Job involvement (Job attitude) were positive indicators of the Personal effectiveness of the individual, although there was a theoretical significance in showing that each variable in itself had a significant impact on Personal effectiveness.

Keywords: Job Attitude, Organizational Culture, Quality of Work Life. Personal effectiveness


1 Independent researcher, Kerala,India and Adhoc Faculty - NIT Calicut.

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TITLE

Efficiency Analysis of Indian Manufacturing: An Application of Data Envelopment Analysis

AUTHORS

Shaik Saleem 1 & Dr. M. Srinivasa Reddy 2

ABSTRACT

Data Envelopment Analysis (DEA) has been recognized as a valuable analytical research instrument and a practical decision support tool. Recent years have seen a great variety of applications of DEA (Data Envelopment Analysis) for use in evaluating the performances of many different kinds of entities engaged in many different activities in many different contexts in many different countries. One reason is that DEA has opened up possibilities for use in cases which have been resistant to other approaches because of the complex nature of the relations between multiple inputs and multiple outputs involved in many of these activities. In this paper an attempt is made to assess the efficiency of the manufacturing sector of India based on financial variables for the period from 2008-09 to 2012-13. DEA method is employed to assess the efficiency of sub-sectors by considering operating expenses and net fixed assets at the beginning of the year as inputs, and sales and profit after tax as outputs. The study highlighted Consumer goods sector, Construction materials sector and Machinery sector are consistently efficient in their overall technical efficiency, pure technical efficiency and scale efficiency. Further machinery sector found to be most efficient sector based on the average cross efficiency score followed by consumer goods, construction materials and the least efficient sector is the textiles industry.

Keywords: Data Envelopment Analysis, Efficiency, Input, Manufacturing, Output


1 Research Scholar, Department of Management Studies, Sri Venkateswara University, Tirupati

2 Professor, Department of Management Studies, Sri Venkateswara University, Tirupati

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TITLE

Changing Market Structure and It’s Implications on the Competitive Behaviour of the Firm in the Transitional Economies

AUTHOR

Dr. Trupti A. Karkhanis 1

ABSTRACT

The terms ‘marketing’ has undergone the paradigm shift from the ‘regulated markets’ to the ‘globalised market’ structure in case of Indian economy. The following paper attempts to analyse the impact of the changing market structures on the competitive behaviour of the firm. The analysis indicates that the changing market structure has different implications in terms of the direction and the magnitude in which the market structure is heading. This point is highlighted by taking the case of the aviation and the banking sector. Branding strategy is taken as the focus point of the analysis as it is one of the indicators of the competitive behaviour. The sampling is done on the principles of multi-stage sampling. The statistical tools of multiple regression model and the correlation are used. Thus ‘All size same fit’ approach may not be appropriate for different sectors which are apparently moving towards the same direction.

Keywords: Branding strategy, Competition, Market structure, Micro-economics


1 Associate Professor, IES Management College and Research Centre, Mumbai

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TITLE

A Study on Production Trends of Principal Food Crops in Punjab - An Empirical Approach

AUTHORS

Jasmeet Kaur 1 & Dr. Navkiranjit Kaur Dhaliwal 2

ABSTRACT

Punjab is one of the most fertile regions in India. The economy of the state primarily depends upon agriculture and its allied sectors for livelihood. Wheat and rice crops are the two principal crops of Punjab and India’s food security depends indispensably on wheat and rice production in Punjab. The present paper attempts to study the production of wheat and rice crops and the factors affecting production of these crops in Punjab. The present study is based on secondary data covering a period of twelve years from 2000-01 to 2011-12 and the statistical tools used for the analysis of data are average, standard deviation, coefficient of variation, exponential growth rate, percentage, T-test, correlation and regression. The results of the study reveal that the production of wheat and rice has increased during the period of study but there is significant difference in the production of both the crops. Further, it was found that the production of the crops can be improved by increasing the area under crops and their yield.

Keywords: Area, crops, factors, production, Punjab, rice, wheat, yield


1 Research Scholar, Department of Commerce, Punjabi University, Patiala

2 Head and Associate Professor, Department of Commerce, Punjabi University, Patiala

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TITLE

Work Related Variables and its Relationship to Work Life Balance - A study of Doctors in Government Hospitals of Himachal Pradesh

AUTHORS

Sakshi Sharma 1 & Dr. Jai Singh Parmar 2

ABSTRACT

The present study was designed to investigate the relationship between work related variables and work life balance (and its dimensions). The study sought to determine the most significant predictors of work life balance of doctors. The study was conducted through the sample of 141 doctors employed in various government hospitals of Himachal Pradesh. The data thus collected have been analyzed with the help of SPSS 17. In order to analyze the data the statistical tools viz. Pearson correlation coefficient and Independent sample t-test were used. The findings of the study demonstrated that there is significant correlation between various work related variables and work life balance (and its dimensions).

Keywords: work life balance, work autonomy, work ambiguity, task variety, work schedule flexibility, work support and work overload


1 Research Fellow, Himachal Pradesh University Business School, Summer-Hill, Shimla

2 Professor, Himachal Pradesh University Business School, Summer-Hill, Shimla

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TITLE

A Comparative Study of Customer Relationship Management Practices of Indian Public and Private Banks: Customers Perspectives

AUTHORS

Dr. Neha C.Modi 1 & Dr. Kapil Sharma 2

ABSTRACT

CRM (Customer relationship Management) as a concept is as old as marketing itself. It is a relationship process which a company can cultivate with its customer groups/segments in such a way that benefits both the customer and the company. It allows companies to gather customer data swiftly, identify the most valuable customer over time, and increases customer loyalty by providing customized products and services. Customer relationship management also reduces the cost of serving the customer and makes it easier to acquire similar customer. Financial firms find it almost impossible to have a complete and holistic view of their customers and that puts them at a disadvantage when knowing their customers is a criteria. More often than not selling financial services and products is infinitely more difficult than the work other industries face. The requirements demanded of financial service employees right now far surpass those of the other industries, which indirectly contributes to the fact that this particular industry lags far behind the others. The objective of this paper is to evaluate the various CRM dimensions that discriminates perception of customers between public and private sector banks on the front of financial services, for the same a self made, structured questionnaire (Reliabily 70%) was administered to 450 customers of private sector Banks and 450 customers of public sector banks .Three private sector banks namely ICICI, HDFC, AXIS and three public sector banks SBI, IDBI, BOB are chosen for the study. Results of the study shows that all CRM dimensions are better in private sector banks as compared to public sector banks, especially CRM dimensions such as Transaction Time, commitment, Politeness and Customer Understanding are found to far better in private sector banks as compared to Public Sector Banks.

Keywords: CRM, Bank, Financial Services, Customer Loyalty


1 Assistant Professor, Govindram Seksaria Institute of Management & Research, Indore

2 Reader, Institute of Management Studies, Devi Ahliya University, Indore

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TITLE

News at doorstep - Understanding the delivery system: A case of “Bartaman” Newspaper

AUTHOR

Dr. Souren Sarkar 1

ABSTRACT

Being more than 20 years in newspaper distribution business Dulal Dutta was not in a position to change his stand. The newspaper cover prices increased due to the rise in material cost during Nov-Dec’08. It was observed that there was a fluctuation in demand and circulation of various Bengali newspapers. This was a cause of concern for Dulal. Dulal had started his business form scratch in 1985 and today he is the number one authorised Sub-agent in the whole state of West Bengal for “Bartaman”, a Bengali regional daily.

Keywords: News Paper, Distribution, Media, Circulation


1 Faculty, Shri Shankaracharya Group of Institutions, Technical Campus, Bhilai

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Institute of Management & Information Science, Bhubaneswar