Rankings

Events at a Glance

Tanmoy De

MBA, PhD, FDPM (IIM-A)

 

Associate Professor

Area: Marketing
E-mail: tanmoyde@imis.ac.in

Courses Offered

  • Marketing Management
  • Marketing Strategy
  • Marketing of Financial Services
  • Rural Marketing
  • Marketing Research

Cases Published

  • Case study published in International Journal of GJIM-Gyan Management, Chandigarh titled “Getting the customer connected for lifetime”
  • Case study published in Pragati- Mgt. Journal of Shivalik Institute of Management Education & Research, Durg titled “Moving up the food chain”
  • Case study published in Anwesha-Mgt. Journal of IES, Mumbai titled “Juicy Jooz”
  • Case study published in Pratibimba-Mgt. Journal of IMIS, Bhubaneswar titled “Managing BPH- The Applaud way”
  • Case Study published in PES Business Review- Journal of PESIT, Bangalore on “Business Process Reengineering: A study in a large and a small scale manufacturing organization”

Articles Published

  • Article published in OD Communication journal on “Business Ethics & CSR”
    Article published in Chanakya- Journal of RIMS on “Micro Small & Medium enterprises-Networking strategy for Market Competitiveness”
  • Chapter in edited book on “Retail Management” published by Excel Books titled “Developing communication competence of the frontline Sales force in Retail”
  • Chapter in edited book on “Managing Global Competition- A Holistic Approach” published by Macmillan India titled “Human Capital Management: The Knowledge Based Approach”
  • Chapter in edited book on “Service Centric Strategy & Market Dynamics” published by Kanishka Publishers titled “Customer Experience Management: A journey to Indian tourism Industry”
  • Article published in Vikas Vani Journal of XIDAS, Jabalpur on “Adopting Change Dynamics: Re-engineering Managerial Approach”
  • Chapter in edited book on “Global Competition and Brand Promotion” published by Excel Books titled “Unleashing the power of brand “India”- A multipronged integration”
  • Article published in Utkal Business Review published by Utkal University titled “Entrepreneurial success in selected MFI’s of Orissa- Analysis of Key Financial Indicators”
  • Article published in Anvesa- An interdisciplinary journal of FM University titled “Concerns for Health Sector in Orissa: Directions for future”
  • Article published in NIMS-Management Review of Netaji Subhas Institute of Mgt Sciences, New Delhi titled “Women gearing up: Consumption choices, Lifestyle & Role Identity”
  • Chapter in edited book on “Marketing in emerging Markets” published by Excel Books titled “Wife’s Work involvement as a Consumer Behavior Construct – Replication in the Indian Context”
  • Article published in Utkal Business Review published by Utkal University titled “Women in Transition: A comparative analysis of consumption pattern of working & non-working wives”

Papers Presented

  • Paper presented in Technovision-2007 conducted by SSIMT, Bhilai titled “Managing Diversity: Confluence in workplace” held on 26-27 Oct’07
  • Paper presented in National seminar organized by RIMS, Rourkela titled “Boundary spanners: A tool for success” held on 23 Feb’08
  • Paper presented in two days National seminar organized by RCEM, Bhubaneswar titled “A step towards eco-consciousness- Reverse supply chain Management” held on 3-4 May’08
  • Paper presented in National seminar organized by RIMS, Rourkela titled “Experience of retail in-store events for lifestyle stores held on 23rd Feb’08
  • Paper presented in International Management Colloquim-2008 organized by DRIEMS Business School, Cuttack titled “Customer Experience Management: A journey to Indian Tourism Industry” held on 29-30th April’08
  • Paper presented at UGC sponsored National seminar on “Emerging trends in Retail Management” conducted by Annamalai University held on 29th Feb’08
  • Paper presented at International Conference organized by IPE, Hyderabad titled “Unleashing the power of brand “India”- A multipronged integration” held on 15-16 Sept’ 2008
  • Paper presented at 2nd International Conference held at FMS, Gurukul Kangri University, Haridwar during 15-17 Sept’08
  • Paper presented in the International Conference on “Managing Global Business Competition: World’s Best Practices” held at M.S. University, Udaipur during 22-24 Sept’2008
  • Paper presented at International Conference on Brand management at IMT, Ghaziabad, 21-22 November’ 2008
  • Paper presented at 3rd IIMA conference on Marketing Paradigms for emerging Economies, 7-9 January, 2009
    Paper presented at National seminar Organized by SSIMT, Bhilai titled “Responsibility of entrepreneurs for Green Issues: An eco-friendly approach” held on 16th January, 2009
  • Paper presented at National Seminar organized by Global Institute of Management titled “Selling Nationalism: A study on Bhartiyata in Advertising” held on 23-24 Jan’09
  • Paper presented at National Seminar on “Entrepreneurship Development: Emerging Issues” organized by PG Dept. of Commerce, Utkal University, 14-15 March, 2009
  • Paper presented at ICON-M’09 titled “Wives work involvement as a consumer behavior construct” organized by RIMS, Rourkela, 6-8 Sept’09
  • Paper presented at International Conference organized by PES Institute of Technology in association with Indiana University of Pennsylvania, 8-9 January, 2010
  • Paper presented at National Seminar organized by Srusti Academy of Management, Bhubaneswar held on 11-13 March’2010

Books Reviewed

  • Marketing Management-A South Asian Perspective by Kotler P, Keller K L and et.al., 13th Indian Edition (2009) published by Pearson
  • Marketing Management - Ramaswamy & Namkumari, 3rd ed. (2004), Macmillan India.
  • Rural Marketing- Badi R V & Badi N V, 1st ed. (2004), Himalaya Publishing, Pratibimba- The Journal of IMIS
  • Rural Marketing: Indian Perspective- Singh A K & Pandey S., 1st ed. (2005), New Age International Publishers, Pratibimba- The Journal of IMIS

FDPs Attended

  • STTP on “Knowledge Management: Issues and Challenges” at SVNIT, Surat, 4-8 January, 2010
  • Workshop on “Marketing & Brand Promotion” organized by Virginia Polytechnic Institute & State University- Outreach & International Affairs at IPE, Hyderabad, 14th Sept’08
  • Workshop on “Data Analysis” at IIM Kozhikode, 19-24 May, 2008
  • FDPM (IIM, Ahmedabad), Oct’06 to Feb’07
  • SDP on “Management Practices in Indian Organization” at GGSIPU, New Delhi, 5-17 June’06
  • FDP “Delivering Marketing Courses at PG Level” at IMIS, Bhubaneswar, 24-25 March’06
  • FDP on “IT-enabled marketing” at IIITM, Gwalior, 13-17 Dec’04

Research/ Training/ Project

  • Resource person for “Sales & Negotiation Training” conducted for Dept of Tourism, Govt of Orissa & OTDC in coordination with Price Waterhouse
  • Executed project on “Oil Brand Tracking Survey” in Orissa on behalf of Guwahati University
    Sales Trainer for the program on “Entrepreneurship development under the self-employment scheme” organized by APICOL, Orissa
  • Convener of National Marketing Event & Rural Marketing Event conducted by IMIS, Bhubaneswar held on 5th-6th Dec’2009 and 10th-11th Oct’2009 respectively.
  • Acted as a Rapporteur at 6th National Seminar organized by Srusti Academy of Management, Bhubaneswar held on 11th-13th March’2009
  • Invited Speaker of 10th National seminar organized by RIMS, Rourkela held on 23rd Feb., 2008

Member of Professional Bodies

  • Life member of ISTE (LM-37790)
  • Member AIMA
  • Certified Alumni of Capstone Business Simulation presented by Management Simulation Inc., USA