Events at a Glance

Dr. Rabinarayan Patnaik

Associate Professor, Coordinator- Retail Program

Area: Marketing
E-mail: rabi@imis.ac.in

Courses Offered

  • Consumer Behaviour
  • Retail Buying and Merchandising
  • Operation Research and Management
  • Retail Management
  • Research Methodology
  • Mall Management
  • Marketing Management
  • Retail Store Operation
  • Travel and Tourism Services Management
  • Quantitative Techniques


  • Ph.D. (Commerce), North Orissa University in the title "Constructing a Frame work of Branding Dimension for Effectiveness in Retailing".
  • Master of Business Studies (Marketing)
  • B.E. (Mining)

Research Interest

  • Customer Experience Management
  • Customer Relationship Management
  • Brand Management
  • Six Sigma
  • Industrial Pollution Management

Selected Publications

  • POS Communication: Branding retail through a blend of technology and management
  • Role of branding in Customer Experience Management: Emergence of Organized Indian Retailing
  • Branding imperatives in the wheel of retailing: Indian perspectives

Academic Experience

  • As an Associate Professor in the area of Marketing at Institute of Management & Information Science (IMIS) since June, 2006
  • As Senior Faculty Member under ICFAI University

Other Professional Experience

  • As a Functional Consultant (CRM) with Oracle Partners
  • As a Commercial Officer (Technical) with Shree Durga Ispat Udyog

Other Interests

  • Ad Copywriting
  • Training and Consultancy in the areas of sales and quality control