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Events at a Glance

Rakhi Dutta

Assistant Professor

Area: Marketing
E-mail: rakhi@imis.ac.in

Courses Offered

  • Marketing Management
  • Consumer Behaviour
  • Brand Management
  • Services Marketing
  • Marketing Research
  • Integrated Marketing Communication
  • Business Communication

EDUCATION

  • B.Sc. (Hons.)
  • PGDBM
  • Pursuing Ph.D. (Marketing) from Shiksha O Anusandhan University, Bhubaneswar

Academic Experience

  • As an Assistant Professor in the area of Marketing at Institute of Management & Information Science, Bhubaneswar from 2013
  • As an Assistant Professor in the area of Marketing at Srusti Academy of Management, Bhubaneswar for three years.
  • As an Assistant Professor in the area of Marketing at KIIT School of Management, KIIT University, Bhubaneswar for two years.
  • As an Assistant Professor in the area of Marketing at Chennai Business School, Bhubaneswar for two years.
  • As a Faculty Member in the area of Marketing at Amity Business School, Bhubaneswar for one year.

Industry Experience

  • Five years of service in Delloitte Consulting India Ltd., Hyderabad & SQL Star International Ltd., Bhubaneswar.

Research Interest

  • Green Marketing

Selected Publications

  • Factors affecting Choice of Health Drinks for Children: An Empirical Study.
  • Redesigning Logo in Indian Context.
  • Classification of Consumer Green Behaviour: An Empirical Study.
  • Quality of Professional Management Education in Bhubaneswar: An Assessment from Student Point of View.
  • Sustainability through Green Marketing Practices: Major Cases on Consumer Durables.

Other Interests

  • Training & Personality Development